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Social Media & International Student Recruitment

Washington IEE Conference - January 2011

Karen Buck

on 13 October 2011

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Transcript of Social Media & International Student Recruitment

Hello! Are you social? Your audience is there. Somewhere. Immediate, portable and authentic Easily searchable Relatively inexpensive @Tulane 60% of the prospect pool are international students. Connect Peer to peer The keys to success Goals & objectives You can’t skip over them. Really. Don’t create what you can’t manage! Less is more. Know where your audience is. Write once. Publish everywhere. Location. Location. Location. Integrate with your site. (You’ll probably need some help.) Commit. Listen. Curate. Respond. Measure. Outsource? Study in Australia! Keep asking questions. 40% of applicants are international students. 30% of the entering class are international students. www.zehno.com facebook.com/zehnocrossmedia
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