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Starbucks

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by

Luka Ivanovic

on 22 May 2015

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Transcript of Starbucks

Logo History
History
Starbucks
Type: Convenience
Presented by:

THANK YOU!
Price Range
Luka
Maira
Amanda
Yating
Rosie
"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time"
20,737 stores
67 countries
SWOT
External Factors
Internal Factors
Opportunities
Weaknesses
Threats
McDonald’s Corporation
Dunkin' Brands Group, Inc.
Nestlé S.A.
Strenghts
Product Life Cycle
Maturity
Current Rejuvenation Strategies
Pricing Analysis
Do you know what this logo means?
Three Target Markets
Positioning Statement
Starbucks coffee is a cafe that provides premium beverages which enables alertness and returns joy to those who need to stay focus and fresh.
Variety
Lack of Variety
High
Quality
Low
Quality
Place Analysis
Promotion Analysis
5-year Sales and profit Trend
Current Promotion Strategies
Competitive Prices
Expand Market
Mission Statement
Break Even Analysis
Market Share
Promotion Recommendations
"1st Surprise"
The first day of every month, Enjoy 20% off any purchase.
Buy a Venti-Sized Starbucks drink, Get a Starbucks $5 gift card.
Free Starbucks Gift Card
Get 10% off for any purchase when you present your AMC movie ticket.
Partnership with Other Companies
Place Recommendation
Recommendation
More Flavors ie. Coconut Flavor Smoothies
Teas for the health conscious
Major Competitors
PREMIUM PRICING
Premium Price for Premium Product
Recommendation
Current Pricing Strategies
Fresh Brewed Coffee
Tall Grande Venti Trenta
$1.75 $1.95 $2.25
$2.75 $3.65 $3.95
$1.50
$2.15 $2.65 $2.95
Caffe Latte
Shaken Ice Tea
Evolution Fresh
Caramel Frappuccino
$3.75 $4.45
$4.95
-
$5.95
-
Break-even point (units): 4,299,9 M
Break-even point (total sales): 12,684,9M
Product Analysis
2. Individuals who seek richer taste in coffee(high quality)
3. Individuals who want to customize
Sales
We are on your corner!
Drinks
References
http://www.starbucks.com/blog/so-who-is-the-siren


http://www.starbucks.com/responsibility/sourcing/coffee


http://www.starbucks.com/about-us/company-information/mission-statement


http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF


http://www.statista.com/statistics/219513/starbucks-revenue-by-product-type/
1. Individuals who want to stay alert/focus
1. Individuals who want to stay alert/focus
Full transcript