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Organic Industry: Future? or Flop?

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Max A

on 22 April 2015

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Transcript of Organic Industry: Future? or Flop?

Organic agriculture:
sustains the healths of soil, humans and ecosystems
relies on ecological processes, cycles and diversity
combines tradition, innovation, and science
Where did this grow from?
Organic History is actually a very old practice that has come into popularity around the 1980s.
The War Changes...
The chemicals and synthetic fertilizers came about because of the excess war supplies that we needed to find needs for.
What even is that?
The biggest factor keeping the organic industry from its peak production is an uninformed consumer...
College-aged consumers are biggest supporters yet...
A group of students were interviewed. They all had a sense of what the definition of "organic" was...
The Hesitant Farmer
Organic Industry: Future or Flop?
Since the age of time....
Organic farming was the original technique that farmers way back before our time had been using to grow all of their resources.
"New" is really "Old"...
Sir Albert Howard
: the "Father of Organic Farming"
Lady Eve Balfour
: Haughley Experiment, comparing organic food and conventional food

The Living Soil
, led to the formation of the Soil Association
Jump to the 1990s...
Organic cotton is in high-demand
New tests against the chemicals used are made
New organic products are created..
To be organic the USDA has ZERO tolerance for anything other than their required regulations.
Farmers have to:
"be without pesticides, fertilizers made with synthetic ingredients or sewage sludge, herbicides, antibiotics, bioengineering, hormones and ionizing radiation"

In other words, to be 100% organic they have to start from scratch.
The USDA "stamps" out all frauds...

The organic stamp is only placed on products that are completely 100% organic.
If found to be less than 100% the farm is fined $10,000
The funny thing is that knowing the pros and cons of organic food, and the advancements in scientific tests, when asked if they would buy the products, the students had different answers...
And in some organic products the chances of getting diseases are at a higher percentage...
But buying the organic products helps keep the soil fresh, fertile and can help save the future environment from a severe loss of farm lands....
I leave you with one question...
So knowing that organic food currently has the same nutritional value as conventionally grown food...
Will you save the future for an extra $3.49?
- "food companies dont use chemicals or preservatives while transporting or creating their produce.."
- "just a more natural food...farmed naturally"
To see how much their understood, I asked them one more question...
"Can you spot the difference between organic food and conventionally grown food?"
- "Honestly, not really..."
- "Just looking at it without the package..no"
So these students as well as 75% of the rest of the people who were interviewed could not tell the difference if they were given two products, one organic and one conventionally grown..
- "Yes, I am interested in buying organic products now"
- "No."
Full transcript