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Creating, Monitoring and Measuring Email Campaigns

Email campaign basics
by

Sherri Arnaiz

on 29 April 2010

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Transcript of Creating, Monitoring and Measuring Email Campaigns

Creating, Monitoring &
Measuring Email Campaigns

Sherri Arnaiz
MDA Technologies Group, LLC

Jamie Gorman
Sigma College of Small Business, Inc.
MESSAGE
News
Case Study
Sales
Events
Classes
Develop a spreadsheet, calendar or other document to keep you
organized and on time with your messages
BE CONSISTENT
BE ORGANIZED
Keep copies of all
communications you send to your clients/prospects/members
Very important if you change vendors!!
IS ANYONE READING MY STUFF??
How do I know?
Google Analytics
WebTrends

Aweber
Constant Contact
Statcounter
Listcast
DID YOU HAVE A
CALL TO ACTION?
TESTING
Try
different subject lines
different delivery times
different offers
compare success rates
GOALS
Everybody needs 'em
Write them down!
HOW DID THE EMAIL PERFORM?
More inquiries
More qualified leads
More sales
More attendees
More press coverage
More interaction with your audience
Full transcript