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Creating, Monitoring and Measuring Email Campaigns
Transcript of Creating, Monitoring and Measuring Email Campaigns
Measuring Email Campaigns
MDA Technologies Group, LLC
Sigma College of Small Business, Inc.
Develop a spreadsheet, calendar or other document to keep you
organized and on time with your messages
Keep copies of all
communications you send to your clients/prospects/members
Very important if you change vendors!!
IS ANYONE READING MY STUFF??
How do I know?
DID YOU HAVE A
CALL TO ACTION?
different subject lines
different delivery times
compare success rates
Everybody needs 'em
Write them down!
HOW DID THE EMAIL PERFORM?
More qualified leads
More press coverage
More interaction with your audience