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Stereotyping Ethnicity in the Media

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Christina Gabriele

on 17 November 2013

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Transcript of Stereotyping Ethnicity in the Media

Stereotyping Ethnicity in the Media
Our Team
Christina Gabriele
Major: Communications, Public Relations

Fun Fact: Speaks English, Italian, and Spanish

Contributions: Coordinated and designed the Prezi, Primary writer of section 1: define and analyze the problem

Ethnicity: Cuban/Italian-American
Prezi Designer, Defining and Analyzing the Problem
Contributions: Primary writer of section 2: Establishing Criteria for Evaluating Solutions

Fun Fact: Works for the Government

Ethnicity: African-American
Traysha Dodson
Establishing Criteria for Evaluating Solutions
Sarah West
Testing of Solutions
Contributions: Primary writer of Section 6: Testing of Possible Solutions, Assistant Leader

Ethnicity: Korean-American
Ali Alahmadi
Team Leader, Selecting the Best Solution(s)
Major: Communications, Public Relations

Fun Fact: Excellent Cook

Contributions: Overall management of group, Primary Writer of Section 5: Selecting the Best Solution(s)

Ethnicity: Arab-American
Helen Borges Delfino
Evaluating Solutions
Contributions: Primary Writer of Section 4 of the paper: Evaluating Solutions

Ethnicity: Latino
Defining and Analyzing the Problem
Stereotyping Ethnicity in the Media
Is ethnic stereotyping in the media preventable? Can it be eradicated?
Media exists as an important “source of information about the "other" since media provide the main "data"” and “most people consider media as the most important (if not the only) source of information” for their ethnicity informational needs (Bakalova, 2013).
According to Jodi Halpern and Harvey M. Weinstein, stereotyping causes the “dehumanization of specific groups” and “impedes reconciliation” between groups that have been brought to conflict based on cultural, racial, or other differences (2004, p.562).
An unfortunate aspect surrounds the media manifestation of stereotyping, it is difficult to stop and even more difficult to reverse. As a team, we have little ability to stop the racial, religious, and cultural stereotyping that has already been so publicly politicized and strengthened thanks to repetitive media measures. Our abilities to stop or prevent this form of prejudice from continuing are one a more personal level; we have the ability to inform and educate people face-to-face that stereotypes seen on TV or on the internet are not factual.
What can we do as a team?
Stereotyping ethnicity is a serious problem in that its negative effects harm every individual regardless of their appearance, beliefs, or customs
According to Maria Bakalova, stereotypes are “understood as cultural patterns linked with patterns of prejudice” and also a “set of beliefs about personal attributes of a social group”(2013).
*Images courtesy of google images.
By: Christina Gabriele
Evaluate Solutions
A problem as complex as media bias towards ethnicity is very difficult to solve, mostly because the roots of such problem- the biases within the society itself- are so deeply rooted in our society for many generations.

The problem with stereotyping and bias lies not only in the influence of media in our society, but also in children’s education, at homes as well as in schools
By: Helen Borges Delfino
Starting Ground Roots
This should be done in order to teach kids to recognize stereotypes in places other than the media, and therefore be more prepared to deal with these stereotypes objectively.
This is presents many positive effects on the current issue, as it aims to improve education about stereotyping
It promotes critical thinking, so that kids will learn to analyze the information their received, and not allow themselves to be easily influenced (causality)
The effectiveness of this approach can be easily observed (testability) and providing children with strong values and critical thinking skills does not cost anything, is extremely practical (practicality and usefulness)
Regulating media content is usually perceived as an effective solution, however, attempts to regulate media outlet are known to be interpreted at violations to the First Amendment.
In that case, funding alternative private media outlets that distribute and share a constant feed of unbiased content to the public is another solution would be the best way to regulate media outlets without oppressing anybody.
Non-biased media outlets will have a bigger budget, which is allow them to spread their ideas to a wider audience (positive effects & Causality)
It can also be give us an opportunity to observe how the increased accessibility of those media outlets will affect the opinions of those who work in the media as well as the public (testability)
While re-redirecting funding may not be as practical for some companies, it is extremely useful. Companies will be able to attach their name to a good cause, and attract more attention from the public. It is also useful in allowing the public wider accessibility to non-biased content. (Practical and Useful)
Creating Awareness in School Systems
Educating children about bias and stereotype in a school setting will allow them to develop their critical thinking skills even further than at home
children will become more equipped to deal with stereotypical information not only from what they learned at home- with the ground root programs previously suggested- but also with what they learned from well-educated teachers and school mates in an overall diverse environment (Positive effect)
Fortifying the education children receive at home with constant discussions and exposure to different ethnicities at school fortifies their awareness of biases, as well as the consequences of such biases (causality)
Implementing strong education on ethnic differences and diversity and observe how those children’s values become stronger and less biased than those of children not exposed to this solution would address the issue of testability
Section 2: Establishing Criteria for Evaluating Solutions
Criteria for an Acceptable Solution
Must have a positive effect on the current problem or issue
Must change the way in which ethnic groups are stereotyped
Must project a positive outlook on ethnic groups
By: Traysha Dodson
Philosophy Behind the Criteria
Mass Society Theory
assumes that there is a level of influential control the media possesses over society via, television shows, commercials etc.
Post-Positivist Theory
aims to explain control, predict how and when it is implemented and control it so that the media creates as much or as little influence as it desires.
Three Minimum Requirements of the Solution

-If the dependent variable, stereotype is replaced with the variable entitled “solution” there should be an affect. If the affect is positive, it can be said that desired causality has been achieved.

-Even if there is a negative effect on the dependent variable (ethnic group), there is still causality.

-Is this solution capable of being implemented in a naturalistic observation? How about a laboratory experiment?
Practicality & Usefulness

-accessible, affordable and capable of being generalized

-the solution can be applied to different forms of media
Section 5: Selecting the Best Solutions
The Power of Mass Media
“Mass media have a role in shaping people’s perceptions of immigrants and immigration, serving as sources for learning about national trends and policy proposal” (Mckeever, Riffe, & Carpentier, 2012).
The U.S was built on the shoulders of immigrants from around the globe who had one goal in common: freedom.

Educating the public
With education and the right programs, children at home and at schools can learn from an early age about responsibilities and accountability.

Alternative media

Funding alternative media is crucial, especially because TV is no longer the dominant source of information nowadays. People are sucked into alternative media outlets such as blogging, Facebook, and Twitter.

International communication allows one to understand other realities and to compare and contrast different social models, and it was in this context that the Arab youth saw the chance to demonstrate their long latent non-conformity and to fight for comprehensive political reform ” (Soengas, 2013)
By: Ali Alahmadi
Section 6: Testing the Solution
By: Sarah West
Solution: Groundroots programs at schools

How do we get approval and support?
Permission from a local school
Request the chance to present the program’s initiatives/Propose our ideas
Obtain approval to conduct research at the school
Split team into task forces and assign areas of work
Begin working with students and teachers at the school, proper education of ethnic stereotyping
Hold regular meetings with updates and findings/Encourage local community to participate
Present final data to the school and hold a voting session

The next steps to implement
Begin the basic educational program plan at the school that approved of the program
Continue to raise funds for the expansion of the program
Branch out to other schools nearby: Hold more meetings and events to promote our solution
Early volunteers and researchers of the program properly train as permanent employees
Start with schools in the region, expand to the state then ideally the whole nation
What We Learned
Stereotyping ethnicity in the media has been a long-standing issue in current society. It is an issue that we, like many other people, would like to reduce as much as possible for the betterment of the media industry and the world as a whole. However, as we have learned through our research, changing the views of millions of people is a difficult challenge and needs to be attacked at the grassroots level. Hopefully, with the entrance of programs like the ones we have previously discussed, stereotyping ethnicity will be greatly reduced, even eliminated. It will be a tedious process but is definitely possible.
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