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on 16 June 2013

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Prepared by:
Nur Atikah Binti Ishak 2012850864
Puspa Seri Binti Jalal 2012691052
Nor Shakirah Binti Shariffuddin 2012214718

Hospitality Franchising (HTH 735)
“Kenny Rogers Roasters”

Franchise Industry in Malaysia
Company History
Franchise Opportunity
Success and Failure Stories
Culture of Kenny Rogers Roasters
SWOT Analysis
Issues and Challenges

Franchising in Malaysia is still at an infancy stage.
Franchising in Malaysia was dominated by foreign brands.
666 franchise systems registered under the Registrar of Franchise; of which 426 are home-grown brands and 240 are foreign franchises
Franchise Industry in Malaysia
44 Malaysia’s brands already expanded the business globally in 52 countries.
240 foreign franchises in Malaysia.

International Expansion

Malaysia f&b still make up a majority of the franchise sector in Malaysia.
Trend has been shifting towards non-food sectors.

Trends in Franchise Industry

Top 5 Franchising Sectors in Malaysia

240 foreign franchises in Malaysia - master franchisee and franchisee to foreign franchisor.
Berjaya Corporation, a Malaysian franchise conglomerate had acquired at least 8 foreign franchises.

Foreign Franchise in Malaysia

Company History

Kenny Rogers Roasters

Opened its first restaurant in Coral Spring, Florida in August of 1991.
Corporate staff of more than 100 from an original group of five people.
Moved headquarters to Ft. Lauderdale, Florida, and it had over 310 stores.
KRR has expanded to various countries around the world.

Berjaya Roasters (M) Sdn. Bhd. is the franchise holder for KRR in Malaysia.
Wholly owned subsidiary of Berjaya Group Berhad and was incorporated in 1994.
In April l, 2008, Berjaya Corp Bhd (BCorp) wholly owned subsidiary of ROASTERS Asia Pacific and master franchise for KRR.

Business Description
KRR is a mid-casual dining restaurant.
The menu was originally centered on wood-fired rotisserie chicken.
Served in a friendly and comfortable environment.
KRR philosophy is weaved on preparing wholesome, hearty and well-balanced meals.
KRR menu has been thoroughly analyzed and evaluated to determine the nutrient content.

Board of Director (Berjaya Corp.Bhd.)

Berjaya Food Berhad (BFood) was incorporated in Malaysia on 21 October 2009.
Converted into a public limited company on 3 December 2009.
Berjaya Roasters (M) Sdn Bhd (BRoasters), the Group is principally engaged in the development and operation of the KRR chain of restaurants in Malaysia.
Corporate Profile
Setting up & expansion of new KRR restaurants & the operation of its KRR chain of restaurants.
Development of the KRR brand in Malaysia, introduction of new menu items.
Acting as the central procurement agent for all KRR restaurants in Malaysia.

Berjaya Group Berhad (BGroup) effectively holds the worldwide KRR brand including the KRR franchise following BGroup’s acquisition of KRR International Corp, USA in April 2008.
Serve their customers in a full service, mid-casual dining setting with free “Wi-Fi” services, and providing customers with a wholesome dining experience.
KRR’s tagline “Less Fat…, Less Salt..., Less Calories…”

Corporate Vision & Mission
At KRR, customers will get nothing less than a great meal.
There have 7 categories:
Healthy Bites
Kenny’ s Chicken Meals
Kenny’ s Greatest Meals
Lite & Easy Selections
Freshen-up – drinks
Sweet Indulgence

Brands, Major Products and Services

KRR Society Contribution
KRR Community Chest Campaign continued to give back to society through various CSR initiatives.
Frequent festive, food donations and staff visits to children's and old folk's homes.
Roasters Chicken Run event raised RM65, 000 for the National Kidney Foundation of Malaysia.
KRR also organized the Public Health Talk 2010

Contracts with Franchisees :
A franchise agreement was for a single store, while a development agreement was for a specified number of restaurants, within a set period, in a designated area.
KRR has 80 restaurant in Malaysia and the brand has 230 restaurants worldwide with more than 100 company owned and franchised throughout Asia

Franchise Opportunity
KRR Business Opportunity

Why Kenny Rogers ROASTERS?
A Healthy Menu Out of Fresh, Quality Dishes
Top-of-the-Mind Awareness
Attractive Price

Become a Franchisee?
Committing to Excellence
KRR Concept

Culture of KRR

KRR holds the philosophy and practice a corporate culture.
Applied five core values to ensure continue success in food industry.
teamwork towards winning and success
passion in everything they do
integrity in everything they do
embrace empathy
to have fun

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