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The W Hotel

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jacquelyn viera

on 10 November 2013

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Transcript of The W Hotel

M I S S I O N S T A T E M E N T
“At Starwood we call our shared values “promises.”
These promises guide our everyday actions and ensure a common understanding of what we can expect from one another.

Starwood’s values are:





We’re committed to creating a company that is a great place to work and provides wonderful guest experiences, great returns to stakeholders and is
In December of 1998 on the corner of 49th and Lexington Avenue in New York City, Starwood Hotels & Resorts celebrated the opening of the first W Hotel location.
H O T E L S
W O R L D W I D E
W H O T E L S W O R L D W I D E
E A K N E S S
Hidden Gem
Economic Downturn
Specific Target Market
Inelastic Market
Austyn Godesky
Wendy Morely

T H E W H O T E L
N E W Y O R K
• G R O W I N G • S T R O N G • S T A B L E “
T A R G E T M A R K E T
Jacquelyn Viera
William Babich

T H R E A T S
Seasonal Nature of the Hotel Industry
Economic Downturns
Competition
Keeping Up With Latest Trends
O P P O R T U N I T I E S
Global Partnership
Customer Loyalty
Hotel Nightlife
S T R E N G T H S
Personalized Luxury
Global Partnerships
Destination Retreat
Loyalty Program (SPG)
P R O D U C T
Hotel Rooms
Personalized Service
Experience
Retail Stores
P R I C E
$300-$700 Price Range
Best Rate Guarantee
No Online Booking Fee
Exclusive Offers
P R O M O T I O N
Sales Promotion
Word of Mouth
Special Offers
Luggage Forward
P.A.W.
P L A C E
68 Locations Worldwide
Exclusive Properties
Local/Cultural Experience
T A R G E T S E G M E N T S
Demographics
Behavioral
Business Travelers
30-50 Years Old
High Social Class
Families
Party Goers
Trendsetters
T A R G E T M A R K E T S T R A T E G I E S
Personalized/Cultural Experience
Cutting Edge Style
Differentiation
Strategy Formulation
Corporate Level Strategy
Above and Beyond Service
Branding Positioning
Whatever/Whenever Service
Unforgettable, Extraordinary Experience
Distinct Style
International/Cultural Experience
S U G G E S T I O N S F O R B U S I N E S S
I M P R O V E M E N T
Advertise To Create A More Well-Known Brand
Demand Consistency Amongst All Departments
T H E W F O R T L A U D E R D A L E H O T E L
T H E W B A R C E L O N A
H O T E L
T H E W H O T E L L O N D O N
G O T H E E X T R A S T E P
P L A Y A S A T E A M
D O T H E R I G H T T H I N G
by using good judgment, respecting our communities, associates, owners, partners and the environment.
by taking actions that build lasting connections and loyalty.
by working globally and across all teams in the company.
S W O T A N A L Y S I S
Full transcript