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The W Hotel
Transcript of The W Hotel
“At Starwood we call our shared values “promises.”
These promises guide our everyday actions and ensure a common understanding of what we can expect from one another.
Starwood’s values are:
We’re committed to creating a company that is a great place to work and provides wonderful guest experiences, great returns to stakeholders and is
In December of 1998 on the corner of 49th and Lexington Avenue in New York City, Starwood Hotels & Resorts celebrated the opening of the first W Hotel location.
H O T E L S
W O R L D W I D E
W H O T E L S W O R L D W I D E
E A K N E S S
Specific Target Market
T H E W H O T E L
N E W Y O R K
• G R O W I N G • S T R O N G • S T A B L E “
T A R G E T M A R K E T
T H R E A T S
Seasonal Nature of the Hotel Industry
Keeping Up With Latest Trends
O P P O R T U N I T I E S
S T R E N G T H S
Loyalty Program (SPG)
P R O D U C T
P R I C E
$300-$700 Price Range
Best Rate Guarantee
No Online Booking Fee
P R O M O T I O N
Word of Mouth
P L A C E
68 Locations Worldwide
T A R G E T S E G M E N T S
30-50 Years Old
High Social Class
T A R G E T M A R K E T S T R A T E G I E S
Cutting Edge Style
Corporate Level Strategy
Above and Beyond Service
Unforgettable, Extraordinary Experience
S U G G E S T I O N S F O R B U S I N E S S
I M P R O V E M E N T
Advertise To Create A More Well-Known Brand
Demand Consistency Amongst All Departments
T H E W F O R T L A U D E R D A L E H O T E L
T H E W B A R C E L O N A
H O T E L
T H E W H O T E L L O N D O N
G O T H E E X T R A S T E P
P L A Y A S A T E A M
D O T H E R I G H T T H I N G
by using good judgment, respecting our communities, associates, owners, partners and the environment.
by taking actions that build lasting connections and loyalty.
by working globally and across all teams in the company.
S W O T A N A L Y S I S