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PSBs in Germany
Transcript of PSBs in Germany
2. Do the restrictions of what German PSBs can publish online (as enforced by the Twelfth Amendment) promote visibility and "fairness" between public & private broadcasters? Or, does this ultimately limit PSBs from successfully reaching their audience? Agenda Public Service Broadcasting
in Germany A Brief History The traditional public service broadcaster is set up as an independent and non-commercial organization
In 1950, the federal broadcasting stations decided to form a joint organization - ARD
Allegations of unfair competition between the public broadcasters and the private media
German government of the day tried to influence the PSBs
The Länder (states) filed a lawsuit against the Federal Government over its constant attempts to gain influence over broadcasting policy
In 1963, the Länder proceeded to establish a second nationwide public service broadcasting station
The birth of private broadcasting and the current dual broadcasting system occurred on 1 January 1984 Current Media & Cultural Industry
Context • President Guck calls for more connected Europe – PSB proposal
• Annual income from license fees is approximately 7.6 billion Euro
• Public values test known as the Drei-Stufen-Test
• PSMs = Distortion of Competition? Key Legislation & Policy:
Germany's Interstate Treaty • Introduction of private broadcasters in Germany led to first Inter-Land Agreement (1987)
- Served as regulatory framework for private broadcasting
• The Interstate Treaty on Broadcasting and Telemedia (German: Staatsvertrag fur Rundfunk und Telemedien) is key regulatory document for broadcasting in Germany
• 12th Amendment of Interstate Treaty on Broadcasting and Telemedia
- Defines what German PSBs are permitted to do/publish online
- Too restrictive for PSBs?
• The Interstate Treaty: helping or hindering the fundamental goals of PSBs? PSB Moves to PSM • Supported by the public
• Funding is not a large concern
• Developing online services to attract younger audiences and sustain presence • A Brief History
• Key Legislation & Policy
• Current Media and Cultural Industry Context
• Key Challenges of German PSBs
• Discussion ARD is a joint organization of Germany’s regional public-service broadcasters.
It is the world’s second largest public broadcaster after the BBC. (a.k.a. “das Zweite” = “the second”)
ZDF is Germany’s national public television broadcaster. It is an independent non-profit corporation under the authority of the Länder, the sixteen states making up the Federal Republic of Germany. "ARD.de - Homepage." ARD.de - Homepage. N.p., n.d. Web. 5 Apr. 2013.
Association of State Media Authorities for Broadcasting in Germany.
"Interstate Treaty on Broadcasting and Telemedia (Interstate Broadcasting
Treaty)." 13th Amendment to the Interstate Broadcasting Treaties. Mar. 2010: Print.
Humphreys, Peter. Digital Convergence, European Competition Policy, and
the Future of Public Service Broadcasting. The UK and German Cases. Montreal: 2008. Web. 28 Mar. 2013."
Johannes, Weberling. "Mapping Digital Media: Case Study: German Public
Service Broadcasting and Online Activity." Open Society Foundations. 13 (2011): n. page. Web. 20 Mar. 2013.
Löblich, Maria. "The battle for ‘expansion’ of public service
broadcasting on the Internet. The press coverage of the 12th Amendment of the Interstate Treaty on Broadcasting and Telemedia in Germany." International Journal of Media & Cultural Politics 8.1 (2012): 87-104.
Moe, Hallvard. "Governing Public Service Broadcasting: “˜Public
Value Tests” in Different National Contexts." Communication, Culture & Critique 3 (2010): 207-223.
Thomass, Barbara. "Media Landscape: Germany." European Journalism Centre.
Institute for Media Studies, Bochum University, 16 July 2012. Web. 4 Apr. 2013. <www.ejc.net/media_landscape/article/germany/ >.
"Top Stories." Deutsche Welle. N.p., n.d. Web. 5 Apr. 2013.
Weberling, Johannes. "Mapping Digital Media: German Public Service
Broadcasting and Online Activity." Open Society Foundation. Version No. 13. Open Society Foundation, Web. 4 Apr. 2013. <www.opensocietyfoundations.org/sites/default/files/mapping-digital-media-german-psb-online-activity-20111018.pdf>. Work Cited ARD ZDF Digital Television
• ZDFmobil Partner Channels Adapting to the Digital World: Policy
Issues & Challenges • Funding
• Unfair advantage
• The Interstate Treaty: 12th Amendment Useful Models for the Canadian
PSB System • Province-specific audiences
• Dual system model in Canada Three Free-To-Air Digital Channels
3.Tagesschau24 Internet Services
• ZDFmediathek: ZDF on Demand German