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Marissa Gilbertson

on 4 December 2014

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Transcript of Nestle

Business Overview
We would love to work with Nestle to collaborate on our idea of providing those in need with helpful care packages.

Business Problem
Cultural Training
The Swiss value : cleanliness, honesty, hard work, and material possessions.
They are very proud of their environment and have a long tradition of freedom.
They also value formality, responsibility, neutrality, tolerance, punctuality and thrift.
Strong sense of national pride for their achievements in Banking, Chocolate and Watches.

Business customs
: - Shake hands with everyone,
- Make eye contact
- Use last names and appropriate titles

During Business meals the hosts are usually the first ones to make a toast !
Communication styles :
direct to the point
formal talking (sensitive to age and positions ; politeness is highly perceived)
Emotional displays are avoided
sensitive to body language manners
don't stretch in public
don't chew gum or burp out loud
keep your hands out of your pockets
take off any sorts of hats when entering a place
do not point your index finger to your forehead (could be seen as an insult)
Egalitarian -

Divide important goals up equally between companies to create uniform power and responsibility

Humane Orientation
Emphasize social responsibility and be generous and compassionate

Assertive -

Establish well thought, orderly procedures for all business processes to maintain consistency and avoid uncertainty

Uncertainty Avoidance
Create a friendly and mellow environment where communication flows smoothly and allows people to cooperate and work effectively.

Work together as a team to show that we are a united front. Stress collectivism and strive to achieve goals and company.
First business meeting
Henri Nestlé, pharmacist created a combination of milk, wheat flour, and sugar, a baby food mixture that saved a neighbor's child
Golden Circle
Create shared values
Comply with legal requirements AND create value
Improve rural community access to water in Africa
Natural & renewable resources
Less plastic on water bottles
Safe & High standard
Nestlé Quality Policy

Create a better world through sustainability and hospitality

Give customer quality services

Success Factors
Call to Action
Set nutrition as basis for company
1905 Anglo Swiss condensed milk merger
HQ-Vevey, Switzerland
Provide nutritious food and beverage items
Baby food, Bottled water, cereals, chocolate, coffee, frozen food, dairy, drinks, food service, healthcare nutrition, Ice cream, pet care
Why: To enhance the quality of consumer's lives through nutrition health and wellness

How: Provide best tasting, most nutritious choices in a wide range of food and beverage categories

What: Over 2,000 brands!!
Museum of Transport
Salt Mines
International Collaboration
Partner Overview
About Switzerland
North Shore of Lake Geneva
16,000 habitants
Food Museum
About us. Retrieved November 18, 2014, from Nestlé website: http://www.nestle.com/aboutus
Imboden, D. Vevey. Retrieved November 20, 2014, from Europe for Vistors website: http://europeforvisitors.com/switzaustria/vaud/vevey/
Rousset, K. (2009, October 30). Vevey’s food museum, plus a giant fork. Retrieved November 20, 2014, from Expatica website: http://www.expatica.com/ch/insider-views/local-culture/Veveys-Food-Museum-plus-a-giant-fork_103413.html
Swiss people, mentality, and demography. Retrieved November 18, 2014, from All About Switzerland website: http://official-swiss-national-languages.all-about-switzerland.info/swiss-people-mentality.html
Why listen to us?
CEO- Margaux Ubeda
Project Manager- Stephanie Ivory
Director of Communications- Andrew Wong
Director of Sales and Marketing- Marissa Gilbertson
Director of Research and Development- Brad Perry
Our main problem is that we need to gain better understanding of the Swiss culture and their values in order to have a successful collaboration.
Work towards creating a greater good
Historical Background

Lavaux's Vineyards
French speaking canton

Charlie Chaplin lived there for the last 25 years of his life
Nestlé headquarters
Area :
approximately 16, 000 square miles or as big as New Jersey
Languages :
Multilingual (Swiss German, Swiss French and Italian
Capital city :
Population :
Currency :
Swiss Franc
Switzerland was formed in 1291 as a union of 3 states

It became independent in 1815

The constitution adopted in 1848 doesn't allow army troops to be sent to foreign wars

It wasn't part of the United Nations until 2002
It still isn't part of the European Union
Why -
We created this company to help the less fortunate.

How -
We raise money through charity and philanthropies for food, teachers and other necessities to help the less fortunate.

What -
We provide the homeless with the shelter and food that they need. In addition we offer resources to help educate them and open the door to new opportunities.
A couple of words you want to know
Hello - Bonjour
Good evening - Bonsoir
Goodbye - Aurevoir
How are you - Comment allez-vous
A little bit - Un peu
Very good - Très bien
Yes or No - Oui ou Non
Please & Thank You - S'il vous plait & Merci
Where is the restroom - Où se trouvent les toilettes
Where can I find an ATM - Où puis-je trouvez un bancomat
Bless you - Santé !
Have Passport at next meeting because we are leaving the week after.
Brush up on your french
Why be excited?
Different culture
Making an impact
Long-lasting relationships
Fresh start
“Provide the best tasting, most nutritious choices in a wide range of food and beverage categories”
Full transcript