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Digital Marketing

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by

majid moradian

on 5 October 2015

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Transcript of Digital Marketing

But some believe that digital marketing is as the same as electronic marketing.
Structure of campaign planning:

1- Campaign goals
2- Target audiences
3- Key campaign messages and offers
4- Strategy or strategies
5- Tactics (Online media mix selection and budgeting)
6- Media schedule and campaign integration
DMS is CMS (content management system) that associated with:

web
mobile devices
social channels
1- Pull digital marketing:

The consumer actively seeks the marketing content.

For example blogs and streaming media.

2- Push digital marketing:

The marketer sends a message without the recipient actively seeking the content.

For example display advertising on websites.
Digital Marketing
History
Position
Types of Digital Marketing
Digital Marketing Campaign
Definition
Tools and Tactics
Strategies
Case Studies
Cloud
Big Data
Any collection of data sets so large and complex that it becomes difficult to:

Maintenance
Collect
Transfer
Process
Storage
Search
analysis

As of 2012, every day 2.5 exabytes (10 to the power 18 ) of data were created.

Creating a solution or using big data software?
e e
The first e is electronic
The Second e is everything
Digital marketing is the promotion of products, services or brands via one or more forms of electronic media such as:

Internet
Social media
Mobile phones
Electronic billboards
Digital television and radio channels
...

S
web 1.0
search engine
email
clickable banner
...
S
S
web 2.0
social media
smart phone
cookie
...
Creation
Development
Optimization
big data
cloud
...
Electronic Business
Electronic commerce
Business intelligence
Customer Relationship Management
Resource Planning
Digital Marketing
Digital Marketing
Electronic Marketing
New
Media Marketing
Online Advertising
Segmenting and targeting
Brand positioning and value proposition
Content strategy
Integrated communication strategy
...
Drinking Global, Thinking Local
SEO (search engine optimization)
PPC
(pay per click)
Affiliate program
Online Advertising
Social media marketing
Mobile marketing
Online PR (public relations)
Content marketing
Customer service
VAS (value added service)
E-contact
Social CRM
Email marketing
Web Analytics
Landing page Optimization
...
DMS: Digital Marketing System
The method of centralized channel distribution used primarily by SaaS products.
SaaS
=
Software
as a
Service

www.hubspot.com
Digital marketing engineer
Two Important Concepts
New
Extensible
Complex
Cloud
Facebook handles 50 billion photos from its user base.
eBay.com uses two data warehouses at 7.5 petabytes and 40 petabytes.
Big Data
Application
Infrastructure
Platform
Cloud computing layers
SaaS: software as a service
PaaS: platform as a service
IaaS: infrastructure as a service
Cloud process
Cloud Storage
Challenges:
security
Vulnerability to economic downturn
Access rate
Full transcript