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Transcript of Digital Marketing
Structure of campaign planning:
1- Campaign goals
2- Target audiences
3- Key campaign messages and offers
4- Strategy or strategies
5- Tactics (Online media mix selection and budgeting)
6- Media schedule and campaign integration
DMS is CMS (content management system) that associated with:
1- Pull digital marketing:
The consumer actively seeks the marketing content.
For example blogs and streaming media.
2- Push digital marketing:
The marketer sends a message without the recipient actively seeking the content.
For example display advertising on websites.
Types of Digital Marketing
Digital Marketing Campaign
Tools and Tactics
Any collection of data sets so large and complex that it becomes difficult to:
As of 2012, every day 2.5 exabytes (10 to the power 18 ) of data were created.
Creating a solution or using big data software?
The first e is electronic
The Second e is everything
Digital marketing is the promotion of products, services or brands via one or more forms of electronic media such as:
Digital television and radio channels
Customer Relationship Management
Segmenting and targeting
Brand positioning and value proposition
Integrated communication strategy
Drinking Global, Thinking Local
SEO (search engine optimization)
(pay per click)
Social media marketing
Online PR (public relations)
VAS (value added service)
Landing page Optimization
DMS: Digital Marketing System
The method of centralized channel distribution used primarily by SaaS products.
Digital marketing engineer
Two Important Concepts
Facebook handles 50 billion photos from its user base.
eBay.com uses two data warehouses at 7.5 petabytes and 40 petabytes.
Cloud computing layers
SaaS: software as a service
PaaS: platform as a service
IaaS: infrastructure as a service
Vulnerability to economic downturn