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Competing in the Idea Economy

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by

Rocío van Nierop

on 7 March 2015

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Transcript of Competing in the Idea Economy

Large scale manufacturing
MASS PRODUCTION
Specialised Tools
Lower costs
Low-cost goods
CORPORATIONS
Living standards
Competition
Economic expansion
ECONOMY
LABOR
New manufacturing processes
Technology
Corporations
COMPUTERS
KNOWLEDGE MANAGEMENT
Middle Class
Advertising
Computing Systems
Knowledge management
Fax Machine
Mass Media
Personal Computer
ECONOMY
INFORMATION
Accessible
Affordable
Innovative
Mobility
Large companies
The
Cloud
ECONOMY
Innovation
Management
IDEA
New Communication
Assembly line
Entrepreneurs and companies that
innovate faster
are better positioned to compete
Collaborative
Software
Hardware
Open Source
Cross-platform
Productive
Fast Communications
Whiteboard
Brainstorming
Visual Thinking
Prezi Meetup, São Paulo 2014
Rocío Medina
Global Management Consultancy
Services Sector
Competing in the Idea Economy
Tablets
Smartphones
e-Commerce
Websites
DIGITAL
REVOLUTION
eMail
Social Media
Optimized Labour
Globalization
Optimized

information access
Individual

knowledge worker
Fast ideation
Fast prototyping
What can
Corporations
do to compete?
MASS MARKET
INDUSTRIAL
PRE-
ECONOMY
MERCANTILISM
BARTERING
TRADE
Networked
intelligence
User Control
Platforms
Standardization
INDUSTRIAL
AGE
Sustained growth
Regional Manager LATAM
Fast execution
VIRALITY
Start-Ups
Native Digital Companies
Entrepreneurs
Content Sharing
Web applications
INTERNET
Tell the world what you are all about
Tell the world what you are all about
Full transcript