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Is Globalization making every part of the world the same?

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Tomohawk McGinn

on 11 February 2013

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Transcript of Is Globalization making every part of the world the same?

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli Is globalization making every part of the world the same? Globalization What is Globalization? A. Cohen & Kennedy

“all those processes by which the peoples of the world are incorporated into a single society, global society“.

B. Andrew Heywood

“ Globalization is the emergence of a web of interconnectedness that means that our lives are increasingly shaped by events that occur, and decisions that are made, at a great distance from us, thus giving rise to 'supraterritorial' connections between people“. Heterogenization Lull (1995) - Heterogenization theory sees the effects of globalization as a complex set of interacting and often countervailing human, material, and symbolic flows that lead to diverse, heterogeneous cultural positionings and practices which persistently and variously modify established sectors of social, political, and cultural power.

Influenced by anthropology, field work, cultural studies, reception studies, active audience, and second generation globalization theorists. Homogenization Marxism


Trans-national Corporations: Coca-Cola, Nike

World economic bodies: The IMF, World Bank and WTO Social Political Manfred B. Steger:
"Political globalization refers to the intensification and expansion of political interrelations across the globe"

--> Modern Nation- State System; Peace of Westphalia

- 1970s: globalization accelerated and deepened --> Deterritorialization Cultural Cultural flows are not simply from the West to the Rest.
Different interpretations.
Culture is not abandoned, sometimes enhanced.


Heterogenization is a more appropriate term for the cultural situation of the world. Economics Conclusion Changes - after WWII - Bretton Woods Conference 1944
Rise of international
trade and free market Marxist perspectives:
Globalization = spread of Capitalism.
Bourgeoisie & Proletariat
Similar or different?
47 poorest countries own $4bn - first world defense Transnational Corps - headquarters in industrialized western world - concentration of power As we can see from the previous slides, the world is becoming more connected, but not necessarily all the same. There are political, social, cultural and economic forces around the world that not only bring similarities, but also differences to everyone and everything.
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