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Switzerland

Country Notebook
by

Evis Kinolli

on 23 March 2012

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Transcript of Switzerland

History Landscape Demographics Infrastructure Economy Marketing Advertising Culture Religion Taxation Language and
Competition Switzerland Country Notebook -Population: 7,623,000
79% Citizens
21% Foreign Residents
-Age
0-19: 21.7%
20-39: 27.0%
40-64: 35.1%
64+: 16%
-Income
$42,000 per capita (15th)
-Education
Decentralized system
Primary, Lower Secondary, Upper Secondary, College
Promoting Intercantonal System
-Language
German (64%),
French (21%),
Italian (7%)
-Employment
Unemployement = 2.7%
Foreign residents and French and Italian citizens make up the majority 1291 formation of Swiss Federation
Recognized by wearing a white cross on their chest and back
Made up of small regions that mutuallly supported each other
Constantly occupied and controlled by French and Germans for five centuries
1848 formed a centralized government to create a united nation
In 20th century became a prosperous European Nation
"Special Case" in Globalization and European intergration Rough mountainous terrain (60% alpine region)
Rugged terrain keeps communities apart
Very few natural resources
Highly industrialized
Tourism Destination Highly modernized and efficient road system given the landscape
Public transit is very popular (bus, train, mobility car cooperative)
Experts in railways, second in the world

Links north and south Europe
Numerous tunnels that allow traffic to easily pass the alps
Increasing freight traffic
Tax on heavy vehicles based on weight and distance traveled
Further expanding railway system to promote public transit Highly qualified and skilled labor force
Main industries are microtech., biotech., pharmactls., and banking
Most people employed by small and medium size firms
Very globalized nation
Third most expensive country in Europe, but high wages make up for it
Expensive housing, most rent
Low taxation, high insurance (health, pension, private)
Ranked 27th best country in doing business Growing internationalized market (Ikea, H&M, C&A)
Complex market because of multiple languages
Most effective to target large cities in each region
Importers demand exclusivity for imported products
Best to contact local agents that understand the local market and are part of SAAR
Patents and brands are greatly protected by laws set in place and in compliance to those of many EU countries Products are usually labeled in German or French
English is also becoming more acceptable language in advertising
English has a more youth appeal Official Languages are offered at the primary and secondary levels
Many people speak their mother tongue, another official language and English
School system has an extensive foreign language program
English is becoming a much more popular language
Many cantons are opting for English to be the second language
Some oppose to English because it is not an official language Very Diverse culture
Heavily influenced by the "big three"
Each region has strong ties to the country of its respected language
Eat different, have different traditions and custums
Makes Swiss wonder what keeps them together
"Swissness - Unity, but not uniformity"
Strong social and political foundation Religion has played a major part in shaping the country
Predominantly catholic and protestant followers
French and Italian cantons are catholic
German cantons are protestant
Practice has declined in the recent decade
Immigrants population has increased the muslim and orthodox christian population Cantons compete for capital by offering tax incentives to foreign companies
Lowest tax brackets range from 4% to 6.5%
Attractive location for many foreign companies
Another reason Swiss is not a member of the EU
Recent talks indicate that EU is strongly pushing for a more fair tax system
Full transcript