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Niche Market

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Claire McCarthy

on 2 November 2012

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Transcript of Niche Market

Niche Market Report The Market Sector Target Consumer - In 2008 ‘On average, one million bras are sold in the UK annually
- UK Market worth £3.6bn
- Boom in the high-end lingerie Market Size M&S as a brand Marketing Mix Competitors of M&S Boston Matrix SWOT analysis Claire McCarthy Niche Market Report Introduction:

The lingerie market is a market exclusively for women. This makes it a niche market.
In the UK, M&S has the largest share, however in recent years the allure of luxury lingerie' has been apparent.

This report will explore the different brands that occupy the British market. - In 2012, it is estimated, by the ‘Global Market Review of Lingerie and Intimate Apparel’, that the worldwide market will be worth a total of US$29.23bn . - M&S occupies the largest sector at 27.4% of the market. Angel First Lingerie Promotion and Advertising Key Players: Debenhams, John Lewis, Sainsburys
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