Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

How Instagram has effects on customer's decision making. A c

No description
by

Nichanan Wannasermsakul

on 27 April 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of How Instagram has effects on customer's decision making. A c

Aim
How Instagram has effects on customer's decision making.
A case study of cafe in Khonkaen province, Thailand

Investigate the influences of Instagram images on restaurants customers behavior.
Objectives
To explore about customers behavior on social media (Instagram)
To explore the relationship between customers and Instagram
To Investigate the influences of Instagram on customer
Instagram
Customers
Restaurants/ Cafe'
Conceptual framework
Following
Gain more benefits
Promote
Literature Review
Alyssa Kritsch(2014) said that Thailand has seen large increases in social media adoption, mobile penetration and the emergence of social business models. With more and more Thais moving from rural outskirts to urban centers, Thailand's capital of Bangkok has become a hub for creative tech innovations.As Thailand continues to develop as an emerging leader in Southeast Asia, social media will play a significant role in the development of the country's key industries and markets.
Yuthida Siriaiwara(2014) have mentioned about 7 in 10 people Instagram Followers of celebrities and famous people.Mostly women, aged 18-34 years, while the Instagram Followers of goods and services will last. Slightly more in the age group of 24 and above, which is the Instagram and resources to buy.The product will be seen that 71% of respondents to participate in marketing activities such as Instagram by created Hash Tag # about brands, location, or its various posts to be awarded. The 3 in 4 says to announce the activities to their friends.
Methodology
Using Online questionnaire
Analysis
Conclusion
Women age 21-25
Students/Bachelor's Degree
References
Alyssa Kritsch.(2014). The State of Social media in Thailand.
Cited from http://blog.hootsuite.com/social-media-in-thailand/
Auty, S. (1992). Consumer choice and segmentation in the restaurant industry. Service Industries Journal, 12 (3), 324-339.
Dijkmans, C., Kerkhof, P., & Beukeboom, CJ (2015). A stage to engage: Social media use and corporate reputation. Tourism Management, 47, 58-67.
Enginkaya, E., & Yılmaz, H. (2014). What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study. Procedia-Social and Behavioral Sciences, 148, 219-226.
He, W., Zha, S., & Li, L. (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33 (3), 464-472.
Hochman, N., & Manovich, L. (2013). Zooming into an Instagram City: Reading the local through social media. First Monday, 18 (7).
Hyun, S. S. (2010). Predictors of relationship quality and loyalty in the chain restaurant industry. Cornell Hospitality Quarterly, 51 (2), 251-267.
Kim, S., & Park, H. (2013). Effects of various characteristics of social commerce (scommerce)
on consumers’ trust and trust performance. International Journal of Information Management, 33(2), 318-332.

Kutthakaphan, R., & Chokesamritpol, W. (2013). The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram). Case Study of Magnum Ice Cream Thailand. Lampou: n.p.
Lu, L.-C., Chang, W.-P., & Chang, H.-H. (2014). Consumer attitudes toward blogger’s
sponsored recommendations and purchase intention: The effect of
sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34(0), 258-266.
Maity, M., & Dass, M. (2014). Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store. Decision Support Systems, 61(0), 34-46.

Natta Auimanachai. (2013). Influencers in the online world with the power of mouth. Cited from
http://www.bu.ac.th/.
Pittaya Wirun, & Wipada. (2014). Digital influencing the response of consumers. Journal of School, 5 (1), 80-96.

Ryu, K., Han, H., & Jang, S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry. International J ournal of Contemporary Hospitality Management, 22 (3), 416-432.

Salomon, D. (2013). Moving on from Facebook Using Instagram to connect with undergraduates and engage in teaching and learning. College & Research Libraries News, 74 (8), 408-412.
The Office of Electronic Transactions (ITD). (2014). The survey behavior.Internet users in Thailand in 2557. Cited from http://thumbsup.in.th/.

Yan, J. (2011). Social media in branding: Fulfilling a need, Journal of Brand Management
,18,688-696.

Yuthida Sririaiwara.(2014). The Relationships and the Influence of Factors Affecting Purchase Intention.of Facial Skin Care Products through Instagram Application of Females in Bangkok. Cited from http://www.bu.ac.th/

Social Media
Instagram
Full transcript