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Persuasion - Appeals, Evidence

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English La Quinta del Puente

on 16 September 2017

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Transcript of Persuasion - Appeals, Evidence

Types
of
Appeals

Personal Appeal
Emotional Appeal
Logical Appeal
Ethos
Pathos
Logos
Or in other words, tools of PERSUASION
Displaying to the audience one's
character
,
knowledge
, and
judgement
through both verbal and nonverbal expression.
Be a confident speaker with solid information.
Relating to the audience by appealing to their
interests
and
desires
Must not be overdone
Must have a [logical] basis
So...pull on their heartstrings a little.
Just don't let that be ALL that you do.
Can be:
in your voice
in your evidence
in your word choices
Potential Problem:
Propaganda
Appealing to the audience's
sense of reason and rationale
, while evaluating available
evidence
and drawing a conclusion.
Step 1: State the evidence.
Step 2: Cite your source.
Step 3: Draw some conclusion from the evidence.
Step 4: Explain the relationship between the evidence and the conclusion.
Evidence is NEVER as clear to the audience as it is to the speaker! Explain - Explain - Explain
Evidence
Statistics
Testimony/Expert Opinion
Facts
Examples
Stories (Personal, Published, Hypothetical)
Comparisons
Etc.
How to use evidence:
1) Do your research!

2) Match evidence to your argument.

3) Find where you need evidence the most.

Then...
What is persuasion?
Persuasion: the art of changing what listeners THINK and FEEL.
The author needs to know his/her
PURPOSE
,
AUDIENCE
, and
CONTEXT
in order to persuade.
Purpose - Why?
Audience - Who?
Context - What? When? Where?
Spreading of rumors, false or correct information, or an idea in order to influence the opinion of the society
Full transcript