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Persuasion - Appeals, Evidence
Transcript of Persuasion - Appeals, Evidence
Or in other words, tools of PERSUASION
Displaying to the audience one's
through both verbal and nonverbal expression.
Be a confident speaker with solid information.
Relating to the audience by appealing to their
Must not be overdone
Must have a [logical] basis
So...pull on their heartstrings a little.
Just don't let that be ALL that you do.
in your voice
in your evidence
in your word choices
Appealing to the audience's
sense of reason and rationale
, while evaluating available
and drawing a conclusion.
Step 1: State the evidence.
Step 2: Cite your source.
Step 3: Draw some conclusion from the evidence.
Step 4: Explain the relationship between the evidence and the conclusion.
Evidence is NEVER as clear to the audience as it is to the speaker! Explain - Explain - Explain
Stories (Personal, Published, Hypothetical)
How to use evidence:
1) Do your research!
2) Match evidence to your argument.
3) Find where you need evidence the most.
What is persuasion?
Persuasion: the art of changing what listeners THINK and FEEL.
The author needs to know his/her
in order to persuade.
Purpose - Why?
Audience - Who?
Context - What? When? Where?
Spreading of rumors, false or correct information, or an idea in order to influence the opinion of the society