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iPad

Integrated Marketing Communication Plan
by

Katherine Saunders

on 16 April 2010

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Transcript of iPad

iPad: Continuing Communication GOAL Effective and targeted communication in order to Increase Interest
Increase Sales
Increase Postivive Feedback OBJECTIVES SWOT STRATEGIES TACTICS Maintain high social media word of mouth
Reduce negative comments through education
Manage demand to production ratios Education of benefits, abilities and functions of iPad
Obersvation of demand and production ratios
Create a need
Maintain an apparent and active online presence Develop a need and maintain at
the forefront of consumer's minds Maintain control on demand and production Educate and Inform
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