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Copy of IDEO

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by

Ayesha M

on 1 June 2014

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Transcript of Copy of IDEO

SWOT Analysis
IDEO's Products Development
Process
Spark
(cc) image by nuonsolarteam on Flickr
Phase 0
Understand/Observe
Phase 1
Visualize/Realize
Phase 2
Evaluation/Refining
Phase 3
Implement
Detailed engineering
Phase 4
Implement
Manufacturing liaison
Design Philosophy and Culture
Three "R's": "Rough, Rapid, and Right!"
"Failure is a part of the culture"
"Tech Box"
"
Concurrent
engineering"
art and engineering (technically competent)
"I'm more interested in the methodology of design...",Kelley
"Rapid
prototyping
"
"
Enlightened trial and error
"
"Daily
brainstorming
sessions"
"Playroom atmosphere"
"show-and-tells"
"lack of hierarchy"
Brainstorming & Prototyping
+ stay focused on the topic
+ encourage wild ideas
+ avoid interruption during the flow of ideas
+ build on the ideas of others
+ go for quantity of Ideas
+ RRR - Rough, Rapid, Right
Principles
IDEO Company
Strengths
Human centered design (emphasize, customer involvement)
Idea generation (Creative thinking, brainstorming)
Prototype (RRR)
Failures are encouraged ("Inaction" is failure)
Flat organization
Small units (quick decisions)
"Concurrent Engineering"
(technically competent, aesthetically pleasing)
Confusion & ambiguity
No structure
Peer pressure
Long working hours
Weaknesses
Opportunities
Learning Capabilities
Review completed projects
Learn from clients
Deep Dive
Innovative-driven-companies
Wide market-scope
collaboration with clients
Threats
sharing ideas
confidentiality
Founded in 1991, Founder - David Kelly
+ David Kelley Design
+ ID Two and Matrix
Most successful Product development, design, and Consulting Firm
Principle - "Fail often to succeed sooner"
A pioneer in "Design Thinking"
"I'm more interested in the methodology of design..."
"high customer involvement"
VISOR Project
Inspiration
Ideation
Implementaion
Ideo's Competitive Strategy
hiring
Management
Work style
Customer
Interaction
D
i
f
f
e
r
e
n
t
i
a
t
i
o
n
- "Design thinking"

Design
Process
Q
?
U
?
E
?
S
?
T
?
I
?
O
?
N
?
S
?

Innovation
"Empathy" - Customer
Business
Technicality
Different
perspectives
Product Development
Ankit Dhawan
Rahul Mathew
Ramiro Alcalde
Sampad Das
Sowmya Jayanna
What should IDEO do?
They should ask Handspring to extend the timeline
1983 Mouse Apple
Decline this project, if Handspring is not willing to extend the time
1994 Vertech Alpine Sky
1996 Oral-B Squish Grips
Full transcript