Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Copy of IDEO
Transcript of Copy of IDEO
IDEO's Products Development
(cc) image by nuonsolarteam on Flickr
Design Philosophy and Culture
Three "R's": "Rough, Rapid, and Right!"
"Failure is a part of the culture"
art and engineering (technically competent)
"I'm more interested in the methodology of design...",Kelley
Enlightened trial and error
"lack of hierarchy"
Brainstorming & Prototyping
+ stay focused on the topic
+ encourage wild ideas
+ avoid interruption during the flow of ideas
+ build on the ideas of others
+ go for quantity of Ideas
+ RRR - Rough, Rapid, Right
Human centered design (emphasize, customer involvement)
Idea generation (Creative thinking, brainstorming)
Failures are encouraged ("Inaction" is failure)
Small units (quick decisions)
(technically competent, aesthetically pleasing)
Confusion & ambiguity
Long working hours
Review completed projects
Learn from clients
collaboration with clients
Founded in 1991, Founder - David Kelly
+ David Kelley Design
+ ID Two and Matrix
Most successful Product development, design, and Consulting Firm
Principle - "Fail often to succeed sooner"
A pioneer in "Design Thinking"
"I'm more interested in the methodology of design..."
"high customer involvement"
Ideo's Competitive Strategy
- "Design thinking"
"Empathy" - Customer
What should IDEO do?
They should ask Handspring to extend the timeline
1983 Mouse Apple
Decline this project, if Handspring is not willing to extend the time
1994 Vertech Alpine Sky
1996 Oral-B Squish Grips