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Actavis

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by

خالد العشرى

on 30 April 2014

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Transcript of Actavis

Brief History
Competitors
Mission
Actavis Egypt Evolution
Large Portfolio
Thank You
Company

Overview

CYCLOGEST
The Base

Neotigason
The Recommended



DECUBAL
The Future


Oncology
The Business

Market Development
cyclogest out of stock for 6 months past year
We develop and manufacture pharmaceuticals of the highest quality. We meet current and future customer needs through smart investments in R&D. We deliver best-in-class service and superior value. We celebrate the many cultures of our global team. We enhance the communities in which we live and work. We build shareholder value in all we do."
against competitors
Actavis
legal entity open
2012
CycloGest
2014
The Best is
yet to come
ACTAVIS
provides
...
KAM Strategy seems to be the best fit ..
DECUBAL is recognized as largest Brand for Dry Skin Care in North Europe .
When the answer is ...
Neotigason New Campaign
Launch plan outlines
The Brand
40+ years

success in managing dry skin
Pure


Branded Generics
Established Brands
(OTC) pharmaceuticals
Product
Family members
Provided good appeal for
around the world
The Range
17 forms


as a partner for
Dry Skin
4 Categories


customized per each patient skin condition
6 Forms


to be Launched in Egypt
( June 2014)
Creates more relief for more people
55 employees nationwide
Yasser Yassin
Actavis Country Manager
Mohamed Nouredin
Female H / Derma business
Sales manager
Mohamed Ibrahim
Oncology business
Sales manager
Khalid El Ashry
Product Manager
Commercial Board
Actavis Egypt Kick Off 2014
Movenpick Somabay Hotel
22nd 25th April 2014

Brand Awareness
Brand Differentiation
Full transcript