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Frank Buytendijk - True, Real, Good: The Big Questions No One Asks

Thought leader Frank Buytendijk discusses business analysis from a philosophical point of view.
by

Frank Buytendijk

on 29 April 2011

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Transcript of Frank Buytendijk - True, Real, Good: The Big Questions No One Asks

true, real, good: the big questions no one asks

frank buytendijk

beingfrank keynotes and research
visiting fellow, cranfield university school of management
author of "performance leadership" and "dealing with dilemmas"

www.frankbuytendijk.com Thales of Miletus
(c. 624 BC – c. 546 BC) the importance
of philosophy... Learn how to think,
stand on the shoulder
of giants teaches there are
different ways of
thinking question your
own thinking helps you
(re)discover
elementary
questions www.b-eye-network.com/channels/5567/ Frank's expert channel what is true? competing on analytics!
fact-based management!
predictive analytics! based on Toulmin's model of argumentation
tought by dr. Andrey Pavlov,
Cranfield University School of Management, Centre for Business Performance Actionable insight!
criminality is up, we should have more police in the streets
everyone has a bsc, we should get one too
i didn't pay for the parking meter, i should get fined grounds warrant backing qualifier claim rebuttal (factual evidence) (link ground to claim) (values, laws, observations) (probabilistic) (limitations) (conclusion) ...unless ...on account of ...since ...so size time data infra gap true real good what is... ? 42! Yellow! Erm... dunno? messy
analytics outliers! perturbation! qualitative research! ethnographic participative talk to
customers! process = promise frustration anger lethargy "creativity" profit vs value
optimization role of technology? it may be possible,
but is it right? ok? not ok?
you are an analyst at an insurance company
"sitting behind your pc causes neck problems"
you run an analysis on the community webpage
you find a correlation
customer segmentation, higher premium ok? not ok?
you are an analyst at an insurance company
"sitting behind your pc causes neck problems"
you post a survey on the community page
respondents receive a "stretch" screen saver
customer segmentation, prevention program ok? not ok?
you are an analyst at an insurance company
"27% of customers upgrade their dental insurance 6 weeks before major dental work"
you recommend to change the terms and conditions, coverage as of 6 months after ok? not ok?
your data mining tool sends you a daily digest, top 10 analytics
the tool finds a correlation between immigrants and profitability
how would you react seeing this report?
Full transcript