Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Chanel NO.5 marketing plan

No description

Grace Zhang

on 24 March 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Chanel NO.5 marketing plan

Target Customers Competitors Analysis Company Background Launched year: 2012

Fragrance Top- bergamot,orange, blossom
Heart- white flowers, musk
Base- leather, wood

Bottle, sharp , color

outer carton Directly Operated Stores
online channels
franchise shops
fleet stores and other channels Italian Fashion Company
established in 1921
Directly Operated Stores Product- Gucci Premiere Price EDP 30ml(96 AU$96)

EDP 50ml(AU$132)

EDP 75ml(AU$168) People Film and Media strategies TV commercial: Director- Nicolas Winding Refn

Actress-Blake Lively

red carpet moment, Hollywood glamour She also demonstrates the product as to celebrate the star in every woman.

Targets- young and mature women Recomendation 1 Recommendation Advertisement--Brad pitt --Amanda Seyfried Printed ad Facebook Twitter Marilyn Monroe, Ali MacGraw, Nicole Kidman . . . and Brad Pitt? J’adore’s Elements Competitor Analysis Name: The perfume name J’adore is French, translated into English “I Love”.
Logo: Golden logo set undertones of luxury and extravagance.
Slogan: “J’adore Dior” is translated into English as “I love Dior,” making it consistent with the feeling of adoration and feminity that the other brand elements portray.
Spokes Model: Charlize Theron Product Price & People Distribution Promotion Nicole Kidman 2000's Chanel NO.5 mainly target the middle age female who are from 35 -- 50 years old. fashionable and in the upper socioeconomic status.
appreciate luxury goods
elegant, simple, modern and classic Product 'A woman who doesn't wear perfume has no future.'
--Coco Chanel (1921) Price and Place ‘there are people who have money and who are rich’
----Coco Chanel Promotion Reference:(http://au.strawberrynet.com/main.aspx) ADPLAN Framework Magazines http://www.chaneln5.com/selector.html Recomendation 2 J’adore aims to be an “Incarnation of absolute feminity” (Dior.com), through positiong itself as a luxurious, sophisticated and glamorous product.
Packaging: J’adore is sold in simple, elegant white box with gold logo.
Scent : Composed of three layers - Ylang-Ylang flowers, Damask Rose and Sambac Jasmin (Dior.com)
Full transcript