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Nike Air Jordan

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by

Bill Nguyen

on 5 November 2012

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Transcript of Nike Air Jordan

History Nike Inc. is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. It was originally created in 1964 with the name as blue ribbon sports (BRS). In 1978, they changed the name to NIKE,inc. The Air Jordan •The Jordan brand is owned by Nike which was originally used as an endorsement for the basketball Player Michael Jordan back in 1984 when the first shoe was designed. Even though Nike owns this brand, they are sold separately in their own subdivision now known as Air Jordan.

Air Jordans were first released for public consumption in 1985, with new designs released annually with each unveiling has been met with ever-increasing anticipation from the media, the industry, and the buying public. Materials Top 6 raw materials Nike uses is cotton,
leather,
synthetic leather,
eva foam,
rubber,
and polyster. By: Anh Bill Nguyen,
Mason Pazhwak,
Brian Bott,
Zachary Suter,
Vanessa Cardenas Organic : Organic cotton is grown and harvested without the use of synthetic chemical pesticides, fertilizers or defoliants. Nike was the world’s third-largest user of organic cotton in 2010, according to the Textile Exchange. : In 2006, Nike collaborated with other footwear brands and retailers to establish the Leather Working Group (LWG). The protocol establishes standards for better environmental management of leather processing. Nike imports their leather from the amazon but is against cattle ranching and makes the farmers sign a contract to make sure they do not use this technique, because it could then lead to tropical deforestation. : There are many qualities of synthetic leather, but all are made with a textile substrate coated with a polymer. Nike has been working for more than a decade with synthetic leather suppliers to reduce and eliminate the use of solvents in the manufacturing process to switch to more environmentally preferred solvents and make it safer to use. Recycled : Recycled polyester textiles, which can be made from used beverage bottles, have lower energy use, less raw materials extraction and less waste compared to virgin polyester fiber. Environmentally preferred : In the late 1990s, Nike researched environmentally preferred rubber and developed formulations suitable for performance footwear. We now have two environmentally preferred rubber base formulations, used in more than 30 finished rubber compounds that meet a range of sport performance requirements. Heated and compressed cushioning compound that is light, resilient and capable of giving a soft, smooth ride. As a bonus, it is non-yellowing and impervious to attack from water and microbials. Process of Globalization Nike, has offices in 45 countries outside of the U.S. and thus has numerous places to draw on for design specifications Michael Jordan and a group of designers in the U.S. develop the overall look of the shoe, but various offices around the world contribute in making the design a reality Jordan has also stated that he has drawn on cultural elements from around the world in the design of his shoes The Air Jordan 1992 took elements of West African Tribal art and Afro Pop and combined it with American Basketball shoe design, creating a unique cultural blend. The 1994 Air Jordan’s were inspired by the simplicity of design that Michael Jordan perceived in Japanese society and the 1996 Air Jordan's were inspired by the Japanese's flag. This displays that Jordan’s also represent a combination of worldwide cultural elements, a phenomenon associated with globalization. After Thoughts Mixed feelings about using it.

Like how it is a global brand which produces well designed, useful shoes in many countries.

It is weird to know that we could meet someone in China, Italy, or Kuwait which might have the exact same shoes as us.

Dislike some of the aspects of its manufacturing though. The Chinese workers who manufacture Air Jordan’s often work in sweatshop factories for long hours for a very low wage. There have been reported cases of exploitation, child labor violations, and dangerous conditions in such factories, and the idea that our shoes might have come at the expense of the humanitarian treatment of workers is a disturbing thought. Air Jordan 1996 with the design based on the Japanese's rising sun flag (Kyokujitsu-ki) Thank you for watching! ries The products production displays globalization in a multitude of ways. Though it is based in Oregon, Nike has factories located in Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, Mexico, and Malaysia where they take advantage of the cheap labor in these free trade zones. Thus the use of multiple overseas factories to create the finished product, as well as the shipment of the product around the world to be sold in one of the over 700 contracted Nike shops around the world that the production and
distribution of Air Jordan’s is indeed a global process. The marketing of Air Jordans is a very global process. Nike, being a popular multinational corporation, has advertisements for shoes, such as Air Jordan’s in 45 countries it operates in. It often uses local popular culture elements of countries in order to help this process. For example, it might sponsor local athletes in order to popularize brands. The fact that Michael Jordan is a world renowned basketball superstar allows him to be an easily recognizable icon for the advertisement of the shoe in multiple countries rubber polyester EVA foam Synthetic leather Leather cotton
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