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AMP Energy

A comprehensive creative media plan for PepsiCo's AMP energy drink. Spring 2010

Makaila Barnfield

on 28 April 2010

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Transcript of AMP Energy

AMP Energy Competition Current Advertising Efforts What's working?
What's not? Makaila Barnfield
Kelsey Blanshan
Justyn Lewis Goals Strategy Media Mix Traditional Non-traditional Budget Spot Markets $22 million Steal market share from Monster Increast brand awareness Beat them at their own game direct marketing sponsorship event hosting
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