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More women die from breast cancer than heart disease.

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by

Elloise Clissold

on 14 May 2015

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Transcript of More women die from breast cancer than heart disease.

FITNESS FIRST ANNOUNCES PARTNERSHIP WITH THE HEART FOUNDATION IN BID TO INCREASE EXERCISE IN YOUNG FEMALES
BACKGROUND
The first Fitness First club in Australia opened in
2000

We now have more than
240,000 members
who visit our
78 clubs
more than
15 million times a year
.
Company goal:
to offer the best equipment, range of classes, knowledgeable staff and personal advice in a welcoming environment that helps keep our members to achieve their fitness goals.
FITNESS FIRST FOR TEENS
We want to make a difference to the lives of young Australians so we are providing the opportunity for every teenager to improve their fitness, health and lifestyle through our FFIT Holidays program.
THE PARTNERSHIP
GO RED FOR WOMEN DAY
Thursday 11th of June
Journalist
Questions?
Did you feel my journalist and publication was relevant? why/why not?
Fitness First provides
free
membership to teenagers during the school holiday periods
Fitness First Australia’s National Charity Partnerships
Fitness First is committed to giving back to the Australian community
Reflecting our commitment to a
healthy, active lifestyle
we have partnered with organisations that may benefit from our
fitness expertise
and the energy, commitment and passion of our people.
GO
RED
FOR WOMEN

Heart disease is the single biggest killer of Australian women
Heart disease is largely preventable
Women are almost
three times
more likely to die from heart disease than breast cancer
Low physical activity
is identified as one of the most prevalent modifiable risk factors in Australian women who develop heart disease
A recent survey on the exercise habits of Australian high school students found only
11 percent
of females exercised for over 60 minutes per day. This is
14 percent
less than their male counterparts.
Fitness First will be providing free after school personal training classes on high school campuses nationally with an aim to educate and shape the exercise habits of young females
Gemma Sutherland
body+soul is Australia’s No.1 health, happiness and wellbeing media brand inserted into the six major Sunday markets
(NSW, VIC, QLD, SA, WA, TAS)


The editorial team is led by Gemma Sutherland who is both adventurous and passionate about health, wellbeing and travel. Gemma has worked as a news and sports journalist both in Australia and around the world.
Previous headlines
Defining our public:
Distinguishable
: Young females interested in health and well being
Homogenous
: High school females 12-18 yrs
Important
: the attitudes and behavioral traits in relation to physical exercise may affect heart disease risk factors
Large enough to matter
: Account for nearly 1.2 million of Australia's population
Easy to research
: Contactable through the high schools
Public Relation Theories
Public Information Model
Two-way symmetrical model
Open dispersal of information to the public about the facts and figures associated with heart disease in women
One-way distribution
of information
'Balancing self interest with the interests of others in a give-and-take process that can waver between advocacy and collaboration' (Grunig in Macnamara, J & Crawford, R 2010, pg.187)
Is there another theory of PR that could have been used as part of my strategy?
Full transcript