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Transcript of Business Plan
What is our Value?
collects more specific demographic shopping data for TJX
more personalized account
more efficient shopping
- New Inventories + Exhausted Inventories = Discounted Outfit Purchase
-Full outfit purchase will total to cost less than individual purchases
-Flash Sales, Big Brands
The Swot Analysis
- We are Unique (Product and Market)
- Market Advantage
a. More Consumers
b. Lower Prices
- Low Start up cost
- Weaker presence in e-commerce market
- Need further development on website
- Growing trends in the popularity of online shopping
business plan will become even more successful in the future
- Quick and efficient shopping= online shopping customer ideal
- Customers will find shopping at TJX more accessible
- Online shoppers
- Growing trends in
Timeline of T.J. Maxx Online
a. Less Discounted Goods
b. Market Disadvantage
C. Limited Option
- Other online retail stores
Macy, Target, Sears
- TJX needs to be up on the list of leading e-retailers
-Selling exhausted inventory
- Increase total purchases
- Creating sales by showing more options to buy
- Do not lose sales
Improve marketing strategies
- Forecasting sales
Increase consumer intimacy
"men's black dress shoes"
- Consumer marks desired product(s)
- Notification System
- In-store pickup