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MEME LITERACY

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by

Kelsey Carlson

on 22 November 2012

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Transcript of MEME LITERACY

meme Literacy exploring modern multiliteracies visual
literacy technological
& cyber
literacies information
& media
literacy critical
literacy "participation with a text rather than having a text define who they are and what they think" Smolin & Lawless
"Multiliteracies in Motion" what is a meme?? any concept that spreads across the internet
can come in the form of an image, hyperlink, video, picture, website, #hashtag
evolves over time & spreads rapidly, reaching millions in days
small movements spread horizontally from person to person via social networks memes are multimodal eCards the sneezing baby panda lolcats rebecca black - "Friday" the dancing baby
(circa 1996) text/visual memes step 1: culturally relevant image (this case began with a joke from Conan O'Brien and evolved) step 2: Top phrase governed by a rule (here always just "Chuck Norris") step 3: Bottom phrase governed by a second rule (here always a "fact" concerning Norris' manliness, virility, strength, attitude, general awesomeness) applied
examples! bare with me, I'm not that funny... Futurama Fry/not sure if... 1. tv show Futurama, the character Fry The Rule: origin: This meme uses a phrasal template. The overlaid text reads "Not sure if X" at the top while the bottom reads "Or if Y" representing an internal monologue. Literacy reference: Dias, "Life Long Readers of Poetry? Why Not?" Emphasizing the need to give students free reign to interpret poetry on their own. 2. High Expectations Asian Father Origin: The rule: Literacy Note: Uses the photo of a Korean actor known for playing father figures in popular tv shows. Involves word play on character's unreasonably demanding academic standards. Often plays with getting a B instead of an A. Important to note the degree of cultural literacy needed. Understanding the stereotype of an overbearing Asian parent who encourages only success in academics is key. 3. One Does not Simply Origin: The Rule: Taken from a memorable quote from the Fantasy film, The Lord of the Rings: The Fellowship of the Ring. When the council talks of destroying the one ring, Boromir points out the difficulty of the task by saying, "One does not simply walk into Mordor." Excellent literary reference as well. Always uses the top phrase, "One does not simply," followed by a difficult task. Sometimes the task is humorous/ironic because its not really something that can't be done. Literacy reference: Mission & Morgan, "How critical is the aesthetic? The role of literature in English" Emphasizes engaging students with the aesthetic in the classroom and moving away from directly efferent content knowledge. 4. Condescending Wonka Origin: The rule: Literacy Reference: Comes from the 1971 musical, Willy Wonka & the Chocolate Factory. Gene Wilder's character is seen here asking the golden ticket holding children if they'd like to see a new candy. Originally this was called "Creepy Wonka" and the captions held more perverse meanings. It evolved however to posing a direct question, "Oh,you..." followed by a condescending response. Paulo Freire, "Pedagogy of the Oppressed." Alludes to the model of teaching that Freire believes mirrors an oppressive society where the teacher possesses all the knowledge and gives it to the students. 5. Philosoraptor origin: The rule: Literacy Refernce: [lazy nyu graduate student] Part of a series of "Advice Animals," this meme uses a clip art Velociraptor "deeply immersed in metaphysical inquiries or unraveling quirky paradoxes." Uses the philosophically logical "If...then..." statement to muse on anything that might be humorous or paradoxical. Often silly or nonsense statements. Morrison, JD. "Using Student Generated Film to Create Culturally Relevant Curriculum." Emphasizing multiculturalism in the school system and the elitist nature of traditional Shakespeare. The created meme references the 1965 film where Laurence Olivier plays Othello in blackface. Morrison describes how students lost their interest in Shakespeare at first when they couldn't relate to the typical all white casts. What this shows about literacy clearly this modern age of technological advancement has opened doors for entirely new forms of literacy
students who spend an average amount of time on the internet will be exposed to many examples of text/visual memes
each one operates under set rules and takes into account references that the students must be culturally aware of for them to make sense/be funny
students can communicate with memes because they follow certain rules
students can add this level of communication through memes and social media to their list of codes see these sites for meme info/translation http://knowyourmeme.com/ http://memegenerator.net/
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