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Stranger Mountain

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by

Robert Granecki

on 29 April 2015

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Transcript of Stranger Mountain

Stranger Mountain

The Journey to Stranger Mountain
"We're Your Folks"
Storyline
Current Landscape
Folk Tribal Market
Shared Values of Folk Habitus
Positioning
Leading the Locals
Mission
Rebranding
ALY to Stranger Mountain
Fractured Atlas
Perception
For-profit
Friendship Meets Business
Building Trust
Money
Folk Incubator
Residency Tour
Cultivation Pipeline
Expansion

The Foothills
The Piedmont
The Ascent
"Local" Music
Transplanting
Hire/Franchise
NC Inspires Me
Video Series
Connect
Art vs. Artist
Negative stigmas
Losing Control
Signing Contracts
All about the money
Clear goals
Degree of professionalism
Contracts when necessary
Participation
How it comes in...
...How it goes out
Sponsors
Show Revenue
Merch Revenue
Self-sustaining activities
Re-investment
Goal: Full-time status
WKNC's Local Band Local Beer
Consistency:
Day, Time, Place, Intentions
Quality
"Part-Time Gigging" & Exposure
Intro
Mission Statement
Value Statement
Group Activities
Speakers
Events
Individual Development
Music Theory
Songwriting
Performance Techniques
"Establishing an engaged presence among the folk community
- and -

implementing programs to help artists gain a more business-conscientious view of the music industry while they gain exposure".


Mission:
"Minimizes the risk of musicians following their dreams"
Making sense of the chaos that is the music industry.
Full transcript