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Copy of Travelling Responsibly at Nike HQ
Transcript of Copy of Travelling Responsibly at Nike HQ
When Nike World Headquarters relocated
Management decided to save money
by building fewer car parking spaces
98% of Nike's employees
drove alone to work
there were too many cars
for the number of parking spaces
They started an incentive-based programme
shared car journeys
cycled to work
used public transport
money towards their travel costs, or
vouchers to spend in cafeterias and Nike Stores
but it was
dificult to monitor
Then they introduced a new system called:
TRAC - Travelling Responsibly? Accept the Challenge
TRAC gave employees information about:
The company also started to pay
72% of the cost of bus and rail passes
Now the percentage of
employees driving alone
to work is 78%
In 2006: Nike workers saved 719,343 vehicle miles by biking or taking mass transit, thereby not using 35,907 gal. of gasoline.
* 1 US gallon = 3.78 liter