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Copy of Travelling Responsibly at Nike HQ

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Virence Cheng

on 20 September 2013

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Transcript of Copy of Travelling Responsibly at Nike HQ

Travelling Responsibly at Nike HQ
When Nike World Headquarters relocated
Management decided to save money
by building fewer car parking spaces

98% of Nike's employees
drove alone to work
there were too many cars
for the number of parking spaces
They started an incentive-based programme
Employees who:
shared car journeys
cycled to work
used public transport
money towards their travel costs, or
vouchers to spend in cafeterias and Nike Stores
but it was
expensive and
dificult to monitor
Then they introduced a new system called:
TRAC - Travelling Responsibly? Accept the Challenge
TRAC gave employees information about:
public transport
cycling routes
The company also started to pay
72% of the cost of bus and rail passes
Now the percentage of
employees driving alone
to work is 78%
In 2006: Nike workers saved 719,343 vehicle miles by biking or taking mass transit, thereby not using 35,907 gal. of gasoline.
Some Numbers:
* 1 US gallon = 3.78 liter
Full transcript