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Animal Farm Audrey Martin

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Audrey Martin

on 18 March 2013

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Transcript of Animal Farm Audrey Martin

BY: Audrey Martin Animal Farm Project What is propaganda? Card Stacking Testimonial Testimonial is a type of propaganda in which someone important or famous tells about how much they like a certain product or gives their support to something. In Animal Farm, Old Major is that important and famous person. All of the animals consider him to be very old but also very wise. On the farm, he's the most intelligent and respected animal. No matter what Old Major supports, each and every animal does too. For example, when Old Major brought up animalism in his speech, all the animals trusted him and thought his idea was great.
Hitler also utilizes the propaganda tactic, testimonial. During Germany's great depression, Nazi propagandists used Hitler as their savior. Posters went around Germany saying "Our Only Hope, Hitler" and if the citizens of Germany knew Hitler was leader, they would be persuaded by the posters.

Glittering Generalities Glittering Generalities is a propaganda tactic that is used when someone/something gives a promise or strong statement in which the good is emphasized but the side effects or how it will be accomplished isn't mentioned or skimmed over. In Animal Farm, Old Major's speech is an example of glittering generalities. Old Major talks about an amazing farm where the animals would have complete control and could do whatever they want. He created a picture in the animals' mind that there is more in life than what they have right now. Old Major did not mention how this incredible farm would come about or the side effects of it but he did propose a positive effect on the animals' attitudes.
Adolf Hitler also used glittering generalities in addition to card stacking to sway his crowd during speeches. In a variety of his speeches, he used words like "freedom, integrity, and pride." These words allowed him to stay in control over the citizens of Germany. He did use a strong statement towards the nation but he didn't tell them how it would be accomplished.

Propaganda Today All types of propaganda are used in today's society. Propaganda is information, ideas, or even rumors that are spread to help or hurt a person, group, nation, or institution. There are several different types of propaganda such as card stacking, glittering generalities, plain folks, bandwagon, and lots more that aren't as common. Propaganda is used by television, authors, all types of media, leaders, and especially in the book, Animal Farm, by George Orwell.

Card Stacking is a propaganda tactic in which two items or people are compared and one is shown to be better than the other. In Animal Farm, card stacking is used by a pig named Squealer. He often hides problems that happen by telling lies or only one side of the story. In the novel, Squealer's speech about the the milk and apples is card stacking because the pigs need their brain food or else they will fail in their duty. Jones return is reasoned with the pigs' greediness toward the apples and milk: would one prefer the return of Jones over the miniscule consumption of fruit?
A leader of Germany also used card stacking, Adolf Hitler. For example, the following quote from brainyquote.com, said by Hitler is card stacking: "The streets of our country are in turmoil. The universities are filled with students rebelling and rioting. Communists are seeking to destroy our country. Russia is threatening us with her might, and the Republic is in danger. Yes - danger within and without. We need law and order! Without it our nation cannot survive." Hitler is basically telling his nation that without him as leader, the nation would collapse. He's comparing the nation with and without him and his people don't want their nation to collapse so they are persuaded by his speech.

Name Calling Card Stacking Testimonial
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