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Prairie Electrical

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Manitoba/Ontario Prezi

on 27 July 2018

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Transcript of Prairie Electrical

How Prairie Electrical can...
Sell services TODAY!
Increase name awareness
Stay top-of-mind
PointWest Electrical
V&R Electric LTD.
McDonald BA Electric
Cobbe's Plumbing & Heating LTD.
Competitor's Map
Market Research
Stats Canada shows that there are 8091 homes in the City and RM of Portage La Prairie
85% of homes in PLAP/RM are 26 years or older
So 6877 homes in the City of Portage la Prairie and the RM will potentially need to replace theirs...

Which means $17,192,500
in potential residential business.
So 6877 homes in the City of Portage la Prairie and the RM will potentially need to replace theirs...

Which means $17,192,500
in potential residential business.
Advertising Creates Powerful Inter-media Synergies;

Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.

Why Advertise?
Advertising is Cost Effective;

If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.

Advertising Can Differentiate You;

When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.

You Control Your Advertising;

You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
Why Radio?
Your Message Stands Alone;

When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Radio Can Tell Your Story;

The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Radio Creates Pre-need Preference;

Busy consumers won’t take time to read ads or websites for products or services they are not in the market for. But intrusive radio influences them on the go, before they have a need, creating preferences for your business when they do have a need and begin their search.
In search of accountability, advertisers will often ask "Where did you find us?" In the pre-internet days, they often said "In the Yellow Pages." Today, more often than not, they'll say "on Google" because online search is at the logical conscious purchase end of the marketing funnel. This syndrome causes the advertisers to not ask the all-important second question, "What made you choose us over all of the competitors online?"
Yellow Page Syndrome
How to Advertise
What's Your Message?
10 Second Liner
30 Second Commercial
Marketing Strategy
CFRY & Country 93 can help you reach these customers!

Increase Marketshare = Increased Profits For You

Increase Top-of-Mind Awareness for the "Right Now" Customer

Emphasize message of service, cleanliness & organized work!

Tell consumers why they should choose YOU instead of the competition

Consistency + Frequency + Message = Marketshare
CFRY 920AM Marketing Plan
Country 93.1FM Marketing Plan
Red Seal Certified
Out of Province Contracts
Fire alarm certification
Growth of sign business
Expansion with Screen Door

Lack of name awareness
Lack of out of town awareness
People respond to "needs" not "ads"
When someone is in need of your product or service, your company MUST be at the top of their mind in order to have a chance at their business!

Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign
Triggering Events
Triggering Events
Triggering Events
Triggering Events
Triggering Events
Triggering Events
= $15,000.00
= $90,000.00
Triggering Events
= $390,000.00
Triggering Events
= $4,680,000.00
for a product or service.
Triggering Events
Create the

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Donation Drive
Country 93 Launch
10:00AM News Liner
Spring and Fall Campaign
120 - 30 second commercials @ $39.00 each
Monthly Investment: $350.00

Annual Investment: $4,200.00
• Airing Monday – Saturday
• Includes Intro and 10 second commercial liner
A Sound Partnership!
Butler Electric
How did you get here?
What are you doing now?
Where are you going?
10 Second Liner
30 Second Commercial
Investment Summary
Annual Investment: $8,880.00
Average Monthly Investment: $740.00
Average Weekly Investment: $170.00
So 6877 homes in the City of Portage la Prairie and the RM will potentially need to upgrade their electrical systems
10 Second Liner
10 Second Liner
Annual Investment: $4,680.00

Weekly Investment: $90.00
Full transcript