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Psychology of colors

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Armine Gevorgyan

on 21 December 2012

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Transcript of Psychology of colors

Psychological Effects of Colors Color is the aspect of things that is caused by differing qualities of light being reflected or emitted by them.
 We interpret color in three different ways:
Impression – our visual response
Expression – our emotional response
Construction – our cultural response What is Color? Pink is essentially a light red and is usually associated with love and romance. It is thought to have a calming effect.
While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color. More than feeling feminine, wearing pink conveys compassion and an open heart. When people are wearing pink, whether they are male or female, they appear approachable and capable of loving others.
Lighter shades of pink generally evokes a feeling of calmness. Stronger shades used on a wall will create stronger intensities of excitement. P I N K Yellow is a bright color that is often described as cheery and warm. It is also the most fatiguing to the eye due to the high amount of light that is reflected on and by it. 
Yellow can also create feelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms. Since yellow is the most visible color, it is also the most attention-getting. It can also increase metabolism. While this color is known to make people feel happy and energetic, it is also known to cause people to become angry quicker.  Y E L L O W White represents purity or innocence. It is bright and can create a sense of space or add highlights.
White is also described as cold, bland and sterile. Rooms painted completely white can look spacious but empty and unfriendly.  Wearing white means a fresh outlook and new beginnings. White helps reduce any nagging feelings of disappointment or drudge. A predominantly white home interior gives a feeling of space and cleanliness.  W H I T E Green is a cool color that symbolizes nature and the natural world. It also represents tranquility, good luck, health and jealousy.
Green is thought to relieve stress and helps heal. Those who have a green work environment experiences fewer stomach aches. Green represents the Spring season and new growth. Choose this color to wear whenever you are embarking on something new or wish to turn over a new leaf. Green also has the same calming qualities as blue. G R E E N
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure and orderly. It can also create feelings of sadness or aloofness.
Blue is often used to decorate offices because research has shown that people are more productive in blue. It can also lower the pulse rate and body temperature. Blue has a soothing quality about it that makes people feel relaxed and comfortable. B L U E Purple is the symbol of royalty and wealth. It also represents wisdom and spirituality.
Purple does not often occur in nature, it can sometimes appear exotic or artificial. The color purple, especially shades of violet, will definitely make a statement. Wearing purple shows others that you want to be noticed. Light purple is seen as a feminine color, it might be a good paint color for a young girl’s room. Darker purples or mauves are more mature looking for other portions of a house, known to evoke feelings of wisdom and royalty. P U R P L E Black absorbs all light in the color spectrum. It is often used as a symbol of menace or evil, but it is also popular as an indicator of power. 
Black is associated with death and mourning in many cultures. It is also associated with unhappiness, sexuality, formality, and sophistication. In ancient Egypt, black represented life and rebirth. It is often used in fashion because of its slimming quality. Black is often associated with elegance. Used in home interiors, it can give a classy look to a wall. Black furniture or accent pieces in a predominantly white room can create a stark, dramatic contrast.  B L A C K
Red is a warm, bright color that evokes strong emotions. It is associated with love, warmth and comfort.
Red is also considered an intense or even angry color that creates feelings of excitement. Wearing red exudes charm and confidence . Red is typically associated with energy, danger, power and love. This color has been known to increase blood pressure and raise appetites. R E D PSYCHOLOGY OF COLORS Psychological Effects of Colors Color is the aspect of things that is caused by differing qualities of light being reflected or emitted by them.
 We interpret color in three different ways:
Impression – our visual response
Expression – our emotional response
Construction – our cultural response What is Color? PSYCHOLOGY OF COLORS Pink is essentially a light red and is usually associated with love and romance. It is thought to have a calming effect.
While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color. More than feeling feminine, wearing pink conveys compassion and an open heart. When people are wearing pink, whether they are male or female, they appear approachable and capable of loving others.
Lighter shades of pink generally evokes a feeling of calmness. Stronger shades used on a wall will create stronger intensities of excitement. P I N K Purple is the symbol of royalty and wealth. It also represents wisdom and spirituality.
Purple does not often occur in nature, it can sometimes appear exotic or artificial. The color purple, especially shades of violet, will definitely make a statement. Wearing purple shows others that you want to be noticed. Light purple is seen as a feminine color, it might be a good paint color for a young girl’s room. Darker purples or mauves are more mature looking for other portions of a house, known to evoke feelings of wisdom and royalty. P U R P L E Black absorbs all light in the color spectrum. It is often used as a symbol of menace or evil, but it is also popular as an indicator of power. 
Black is associated with death and mourning in many cultures. It is also associated with unhappiness, sexuality, formality, and sophistication. In ancient Egypt, black represented life and rebirth. It is often used in fashion because of its slimming quality. Black is often associated with elegance. Used in home interiors, it can give a classy look to a wall. Black furniture or accent pieces in a predominantly white room can create a stark, dramatic contrast.  B L A C K Yellow is a bright color that is often described as cheery and warm. It is also the most fatiguing to the eye due to the high amount of light that is reflected on and by it. 
Yellow can also create feelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms. Since yellow is the most visible color, it is also the most attention-getting. It can also increase metabolism. While this color is known to make people feel happy and energetic, it is also known to cause people to become angry quicker.  Y E L L O W White represents purity or innocence. It is bright and can create a sense of space or add highlights.
White is also described as cold, bland and sterile. Rooms painted completely white can look spacious but empty and unfriendly.  Wearing white means a fresh outlook and new beginnings. White helps reduce any nagging feelings of disappointment or drudge. A predominantly white home interior gives a feeling of space and cleanliness.  W H I T E Green is a cool color that symbolizes nature and the natural world. It also represents tranquility, good luck, health and jealousy.
Green is thought to relieve stress and helps heal. Those who have a green work environment experiences fewer stomach aches. Green represents the Spring season and new growth. Choose this color to wear whenever you are embarking on something new or wish to turn over a new leaf. Green also has the same calming qualities as blue. G R E E N
Red is a warm, bright color that evokes strong emotions. It is associated with love, warmth and comfort.
Red is also considered an intense or even angry color that creates feelings of excitement. Wearing red exudes charm and confidence . Red is typically associated with energy, danger, power and love. This color has been known to increase blood pressure and raise appetites. R E D
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure and orderly. It can also create feelings of sadness or aloofness.
Blue is often used to decorate offices because research has shown that people are more productive in blue. It can also lower the pulse rate and body temperature. Blue has a soothing quality about it that makes people feel relaxed and comfortable. B L U E
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