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CatchaCone

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by

Dominic Hawkins

on 10 September 2014

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Transcript of CatchaCone

CatchaCone
Our Concept
Gap in the market

Problem we set out to solve

What is our product?

Benefits of our product
No mess | No Stress


Advertising
Market Research
Target market

What market are we part of?

Competitors

Our advantages
One of our competing products

The Team
Nicholas Lindsay - CEO

Dominic Hawkins - Finances

Brandon Koh - Branding/Advertising

Tommy Barrell - Marketing
Brand Essence
Pricing + Distribution
Wholesaling

Distribution Plan

Future Extension

Survey Results
93% of people have never seen a product like ours
95% of people would buy our product

82% of people would pay over $1 for our product
Credibility
Our Logo
Colours

Fonts

Logo choice

Slogan
Discussions with retailers

Product ingredients

Keeping it green

Feedback
Capabilities
Chracteristics
Self Image
Purpose & Visions
Internal Cultures & Values
Shared Values & Communities
Provides a simple and edible solution to ice cream drips
Doesen't disturb your grip of the ice cream
Keeps drips in the CatchaCone for later use
Bringing people together
Elegance
Sleek
Happiness
Logical & Smart thinking
Relaxed & upbeat
Deluxe
Simplicity
Efficiency
Quality
Mess & Stress free ice cream eating
To be the first choice ice cream cone to retailers around the world
Focusing on keeping it clean & organic (natural ingredients, least amount of pollution in the CatchaCone Factory
Fairness in distribution ( Movenpick & Dairy)
Our CEO standing at Movenpick after succesfully talking to the branches manager about our product
Profit
Expenses
Net Profit
Year 1 - $90,456

Year 2 - $180,930.5

Year 3 - $452,317.25
Year 1 - $92043.75

Year 2 - $184069.5

Year 3 - $460182.75
Our plan

Advertising opportunities
Social Media + TV ads
Physical advertising spots
Billboards + adshels
Summer Festivals & Events

Locations
Full transcript