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Treherne Collision & Glass

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Manitoba/Ontario Prezi

on 17 August 2016

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Transcript of Treherne Collision & Glass

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct them to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

Country 93 & PortageOnline.com have a personal and local connection with our audience
A Sound Partnership
How did you get here?
2016
Where are you now?
2020
Where are you going?
S.W.O.T.
Strengths:


Weaknesses:
Opportunities:
Threats:
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
Owner has 17 years experience in the business
New facility
Room to work on 14 cars
New spray booth, with down draft and bake cycle for faster paint drying
Have frame straightening machine
Do paintless hail damage repairs
Sell accessories and parts

Lack of public awareness
Currently have shortage of staff

Possible growth of their building
More staff
Goal: to always be busy, to perhaps pass business onto son, but most importantly to make money

Continued lack of awareness
Technology in vehicles to prevent collisions
Reduction in the amount of wildlife and global climate change

&
Why Advertise?
SELL PRODUCTS/ SERVICES TODAY
BUILD STORE TRAFFIC
GENERATE NEW CUSTOMERS
Start people talking
Influence target audience
Increase name awareness
It's Effective & Personal
Full transcript