Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Mobile Opportunity - Sunil Gunderia April 6, 2011

Changing dynamics of the smartphone market and the opportunity for apps
by

Sunil Gunderia

on 8 April 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Mobile Opportunity - Sunil Gunderia April 6, 2011

Who Am I? 10 Years Sunil Gunderia Started European Mobile/Apps Biz
Co-Lead Global Business
Strategy & Business Development
Sales & Marketing
Product Management & Development
Developed over 100 apps
Distributed Apps, Video & Music across PCs, Consoles, Handhelds, Connected TVs Now Business Advisor - e.g. Appshed Business Advisor The Mobile Opportunity Mobile Devices Everything Connected Contact: sunil@gunderia.com
twitter: @DigitalMasala Q410 Smartphones > PC
100M v 92M 2011 Smartphones > PC
450M v 350M 2015 1 Billion Smartphones Sold Consumer 2015 2 Billion Subs 4B Smartphones sold from 2010 - 2015 Eric Schmidt, Chairman, Google
“The new rule, Mobile First!” Google Search Results
Mobile as % of Total Queries Auto
16.8% Finance & Insurance
15.4% Consumer
Electronics
15.5% Beauty & Personal
14.9% Restuarants
29.6% Restuarants
29.6% Apps What are ? An app gets content and experiences on a smartphone
Whether it is navtive, browser or blended does not matter
Experience must work and delight the consumer Source: Kleiner Perkings, 2011 Native Apps Native Ecosystem 350k Apps 160M iOS
customers 10B downloads 200M Pymt
Relationships $2B Paid 350k Apps Promotion
'There is an App for That' Placement Sir Martin Sorrell - CEO, WPP
"Mobile Apps are the Holy Grail for Advertisers."
"...They enable brands to connect with with consumers at numerous touchpoints, whether at home or in the shops." Drive up to $330B of Retail Sales 79% of smartphone users use their phone to help them shop 74% of consumers have purchased as a result of using their smartphone shopping Consumers use Apps more then they Talk or Browse Brand Strategies Fragmented Market 9/10 app downloads in 2010 are iphone Corporations to spend $17B developing apps 2011 18B app downloads,185B through 2014
App Revenues: 2010 $5.8B, 2011 $15B, 2015 $38B 79% of online advertisers do not have a mobile optimized site Brands Must Have a Mobile Strategy
Focus on next 12-24 months
Segment between lucrative customers and the long tail
Begin with iPhone/browser expand to other platforms
Think local and conveinence
Iterate^3
John Doer, Managing Partner, Kleiner Perkins
"We're at the beginning of a new ear for social
Internet innovators who are re-imaging and re-
inventing a Web of people and places, looking
beyond documents and websites." Google Staffer
"At Google, we often think speed is the forgotten 'killer application' - the ingredient that can differentiate winner from the rest." Presented @ Appshed (Appshed.com (An Affordable and Easy to Use Platform to Create Great Apps))
Full transcript