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Ryanair and negative advertising

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pauliina levokari

on 24 April 2014

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Transcript of Ryanair and negative advertising

How Ryanair uses negative advertising?
Negative advertising?
Negative stories of own company
Publicity is publicity, positive or negative
Negative aspects of competitors
False advertising
Hidden costs
Frustrated customers
Surprising or no, but it works!
'Short of committing murder, bad publicity sells more seats"
Michael O'Leary
Full transcript