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Copy of Outcome Based Education (OBE)

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Grace THOO

on 29 August 2015

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Transcript of Copy of Outcome Based Education (OBE)

Outcome Based Education (OBE)
To produce reliable, confident and outstanding graduates in the field of social science and management who are able to meet the challenges of a technology-driven era
Program Objectives (PEOs)
• To produce graduates who are able to apply their
marketing knowledge, managerial skills and able to analyse
business strategies within an ICT environment
• To produce graduates who have the ability to analyse and
solve business problems critically, logically, creatively and
analytically based on sound facts and ideas in fulfilling
market requirements globally
• To produce graduates who are able to respond to societal
needs and exercise marketing ethics
To become a world class school of Social Science and Management towards achieving excellence in science and technology
Course Learning Outcomes (CLOs)
Analyse the six steps of the marketing research process
for a variety of marketing problems

Conduct a mini marketing research using the six steps of
the marketing research process

Use SPSS software to perform a range of statistical
analyses for a mini marketing research

Conduct effective oral presentation of research findings
Program Learning Outcomes (POs)
PO1: Application of disciplinary knowledge – principles and theories
PO2: Integration and application of specific competencies
PO3: Critical thinking and problem solving skills
PO4: Communication skills
PO5: Team working
PO6: Ethics and Integrity
PO7: Life-long learning and information management
PO8: Entrepreneurship skills
PO9: Leadership skills
Full transcript