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New Media Tools for Advocacy

The “New Media Tools for Advocacy” session will further your leadership skills in communications and advocacy by exposing you to new, low-cost online tools and to help you maximize the impact of your work.
by

Michael Clarke

on 23 April 2014

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Transcript of New Media Tools for Advocacy

The “New Media Tools for Advocacy” session will further your
leadership skills
in
communications
and
advocacy
by exposing you to new, low-cost online tools and to help you maximize the impact of your work.
Objective
Online Mapping Tools
Mobile Applications
Data Visualization Tools
New Media Tools for Advocacy
What it does:
Crowdmap is the fastest, simplest installation of the Ushahidi platform.
What's cool:
Within minutes you'll be up and running with your own installation, mapping reports events and visualizing information. Great wiki for support.
Drawbacks:
Can be overwhelming for newcomers.

What it does:
GeoCommons is the public community of GeoIQ users who are building an open repository of data and maps for the world. The GeoIQ platform includes a large number of features that empower you to easily access, visualize and analyze your data.
What's cool:
Animate your data through time and space with one-click temporal analysis. See trends and predict impacts. All of your visualizations are easily shareable on Facebook, Twitter, and embedable on your blog.
Drawbacks:
GeoCommons provides full data upload, sharing, and search feature to easily share data with the world.

What it does:
UMapper makes it easy to create, manage, distribute and monetize online maps.
What's cool:
Free. Create interactive maps and geogames, Distribute across multiple destinations, Track detailed usage, Make money with displaying advertisements.
Drawbacks:
Flash based (doesn’t work on Apple mobile devices).

What it does:
Upload your data, select a visualization type, do a bit of customization selection, and your chart, timeline or map is ready to use via auto-generated embed code (using an iframe, not JavaScript or Flash).
What's cool:
This is about as easy as Many Eyes -- with more mapping options and no need to make your visualization and data set public on its website. There are quick screencasts explaining each visualization type and several different color customization options. And the file-size limit of 30MB is six times larger than Many Eyes' 5MB maximum.
Drawbacks:
Embedded iframe can be wonky.
What it does:
This is one of the simplest ways to turn data into a chart or map. You can upload a file in several different formats and then choose how to display it: table, map, heatmap, line chart, bar graph, pie chart, scatter plot, timeline, storyline or motion (animation over time). It's somewhat customizable, allowing you to change map icons and style info windows.
What's cool:
This is an excellent tool for beginners and advanced beginners to use to get comfortable with analyzing data; it's also a good fit for people who don't program. For more advanced users, there's an API.
Drawbacks:
Functionality, customization and data capacity are all limited compared with desktop applications or custom code, and interacting with large data sets on the site can be sluggish. Still in beta/Google Labs.
What it does:
IBM's Many Eyes project combines graphical analysis with community, encouraging users to upload, share and discuss information. It's extremely easy to use and very well documented, including suggestions on when to use what kind of visual data representation. Many Eyes includes more than a dozen output options -- from charts, graphics and word clouds to treemaps, plots, network diagrams and some limited geographic maps.
What's cool:
Results look considerably more sophisticated than you'd expect based on the minimal amount of effort needed to create them. Plus, the list of possible visualization types includes explanations of the types of data each one is best suited for.
Drawbacks:
Both your visualizations and your data sets are public on the Many Eyes site and can be easily downloaded, shared, reposted and commented upon by others. This can be great for certain types of users -- especially government agencies, nonprofits, schools and other organizations that want to share visualizations on someone else's server budget -- but an obvious problem for others. 5MB maximum on data!
What it does:
Camera Awesome takes your photos to the next level by shooting faster and taking sharper, better-exposed shots.
What's cool:
Stunning professional effects, and 1-Tap sharing
Drawbacks:
Costs $2.99
What it does:
Snapseed makes any photograph extraordinary with a fun, high-quality photo experience right at your fingertips.
What's cool:
Anyone can enhance, transform, and share their photos with ease using incredibly advanced features.
Drawbacks:
Can crash since it takes a lot of memory.
What it does:
FiLMiC Pro turns your mobile device into a broadcast worthy HD video camera.
What's cool:
This app has everything you need to create your own Hollywood movie, documentary, iPhone news story, music video, or travelogue.
Drawbacks:
Currently only available on iPhone or iPad. Costs $4.99

What it does:
The WeVideo Video Editor & Maker helps you capture moments and edit them on-the-go. Create amazing movies, photo-stories and slideshows. Share them on your favorite social networks.
What's cool:
Three different levels (novice, intermediate, and advanced), collaborate with your friends regardless of where they are. Works on desktop or mobile device.
Drawbacks:
Takes a lot of internet and battery power. No offline editor as of yet. Without education account, HD export costs extra.
UPDATE:
WeVideo releases easy-to-use online video creation platform to empower journalists to capture and publish video in the field while maintaining editorial control and consistent quality across teams.
What is digital advocacy?
Why use Social Media for Advocacy?
Four Skills Needed to use Social Media to Drive Social Change :

Focus
– hatch a goal that will make an impact

Grab Attention
– stick out in an overcrowded, over-messaged, noisy world

Engage
– make people connect with your goal

Take Action
– empower others, enable them, and cultivate a movement
Full transcript