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Transcript of SWOT Analysis
Craft Retail Induction
Balance and resilience
Strong non clothing categories of Footwear and accessories
Successful Multi Channel Strategy
Core Brand - Good price architecture
Investing in the male market
In-store shopping environment is important.
Good customer service
Important to be innovative
Become a retail destination
Provide a customer experience
Keeping up to date with new trends
Remembering the needs of the consumer
Less disposable income, consumers want quality goods in the UK.
Continuously in and out of the spotlight.
Increased pressure on overseas sourcing.
Right Product, Right Country
Channel shift between stores and online business
More ways to Browse, Discover and Buy for the consumer.
240 stores across 28 countries to reach out to
Potential for further globalisation of the brand
Constant threat of new entries and competitors.
Price wars with competitors.
Exposed to political problems in countries you operate in.
Limited promotion on social media outlets
Digital platforms are contributing to the rise in Menswear sales.
Men increasingly use the internet to browse and buy clothes.
Inconsistency to best selling product online and in store.
Somewhat vague target market
Focus on Casualwear not Formalwear