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Tick Purchase Profiling

Equestrian Events Inc.
by

Ben Deaton

on 20 April 2010

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Transcript of Tick Purchase Profiling

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Equestrian Events Inc.
Rolex Kentucky Three Day Event April 22- 25, 2010
Kentucky Horse Park Who is the current customer base? Research
1. Mail Survey
2. Canvassing
3. Random Telephone Survey
4. Telephone Survey (at time of ticket purchase)
5. Email Survey
6. Online Survey (at time of ticket purchase) Advantages of
Online survey
(at time of ticket sales) Time Efficient Cost Efficient Accurate Internet Advantages Problem:
Logistics
Full transcript