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Facts

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by

natalia samyshkina

on 7 October 2016

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Transcript of Facts

PORTER'S 5 FORCES
Facts
70% -Business office

20%- Apartments

10%- Marketplaces
Total investment $12 billion
District’s vacancy rate is 26%, and up to 36% by the year end
SKYSCRAPER INDEX
PESTEL
MATRIX
ROADMAP
Political
Reduce costs of doing business
Simplify administrative procedures
Improve tax and tariff policies
Sanctions deter potential investors
Economic
Reduction of foreign investments
(unhealthy investment climate)
High interest rates (for credits)
Ruble Depreciation (rise in price of the orders made abroad)
Competitors
Who will come
Technological
Rate of technological change enough high
Technology incentives
Developed network of Communication infrastructure
Access to cutting-edge technology
Cost of living for IT professionals is one of the lowest
Customer Purchasing Criteria
Key Success Factors
Demand for business center
Legal
Insufficient additional external help from the state
Moscow city corresponds of valid laws
Social
Compliance of expectation of clients
Number of clients in 2016 are reduced than 2015 year
RELATIVE
STRENGTH
STRATEGIC IMPORTANCE
Moscow City
effective management

Power of Suppliers

JSC "City" - Owner of MIBC "Moscow-City".
SUE "City Center" - responsible of planning for "Moscow-City".
LLC "City property management" - company to provide services on "Moscow-City" territory.

Threat of new entrance (very low)

- Very high cost of entrance
- Government regulations is very strict
- Commercial expenses
- Paper bureaucracy
- Construction technology (fire security)

Power of Buyers (high)

- Tendency to select other business centers
- Yield higher return
- Not stable rent rates
- Transport availability and infrastructure is poor

Full transcript