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Woojae Lee

on 17 October 2012

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Nate Asis, Seden Lai, Woojae Lee THE LIBRARY OF EVERYTHING Collaborative consumption is the growing form of consumerism that is centered around a community of buyers, sellers, teachers, traders, borrowers, and lenders.

With the rise of the internet, users are connected in a grand scale and an augmented and enhanced community is achieved. COLLABORATIVE CONSUMPTION MOTIVATORS Collaborative networks that allow consumers to pay for the benefits of using a product, but avoid the issues of committing and being held fully responsible of it. This disrupts the conventional market behaviours based off of individual private ownership. This is beneficial as product rental allows the user to pay a discounted fee and temporarily own a product. PRODUCT RENTAL The idea of direct person to person consumption and distribution. There are two types; the first being transactions of used and old items such as the trades on Craighslist. The second type is trading of new items on websites such as eBay and Etsy. DISRUPTIVE BARTERING As the world people live in is getting denser, people are becoming more open to sharing their spare spaces. The cost of space ownership is increasing due to the limited amount of space. SPARE SHARE The internet is bringing us together. In turn, people are forming communities - both local, and digital, to help each other out. People are becoming more inclined to trust their neighbors than big companies.
Digital communities transcend into physical communities, and consumers consume each other's skills, goods, knowledge, or presence. HYPER-NEIGHBORHOODS POSTCORPORATION Consumers are becoming more aware of the power that large corporations hold. They respond by buying local products in order to support their communities BUYER BE AWARE Consumers are shopping environmentally and socially smart. They are making a shift in focus of the meanings of the products, not just what they are. FLAWED AND FAVOURED Consumers do not expect brands to be perfect; instead, they embrace brands that are honest about their flaws to show a more "humanly" side. BARGAIN BASE Consumers who are affected from the results of the recession are finding creative and disruptive market solutions to spend less money yet be able to enjoy as many experiences as possible. GENERATION WIRED The online world is becoming progressively dominant, optimizing the opportunities for corporations, programs, and peers to connect to each other. BRANDITUDE Consumers are driving away from boring and mundane brands, instead they are following brands with a distinctive personality and attitude. TIME SAVING Due to busy schedules and long working hours of modern lives, consumers are desperate for quick and convenient access to goods and services (N)OWNERS Consumers are realizing that access is better than ownership and are moving away from traditional ownership to leasing lifestyle that is less expensive and more sustainable. TEXTBOOKRENTAL.CA Enables students to rent out textbooks for a fraction of the original price DIGITAL RENTALS As online activity becomes an increasingly dominant part of culture, many rental products have become digitalized. This collaborative network is similar to product rental, but in a "cashless" and physically intangible fashion, as transactions occur online between consumers and renters. NETFLIX ADOBE CREATIVE CLOUD iTUNES Craigslist eBay Etsy LANDSHARE THE BANK OF YOU Through use of the internet, people are bypassing the traditional use of banks and other loan companies as a means of collecting money. Borrowers interact directly with other people and often do not provide collateral as protection. Instead, lenders base their loans on promise and social reputation. ZOPA KICKSTARTER SOCIAL COMMODIFICATION Rather than lending physical goods, people are connecting in ways that allow them to share their time and skills. Local events are organized to promote sharing, learning, doing, and making. SHARE SOME SUGAR AIRRUN WE TEACH ME GOBBLE GIDSY EAT WITH ME TREND APPLICATION MANUFACTURERS OF PERSONAL COMPUTERS
RETAILERS PRODUCT SERVICE SYSTEMS Without purchasing the product outright, consumers have access to the product through renting. This new way of ownership, disrupts traditional industries that are based private ownership. ZIPCAR The world's largest car sharing company allowing people to rent cars for short periods of time. BAG, BORROW, AND STEAL A website that services the rental of luxury handbags and accessories on monthly bases for costs lower than ownership THRIFT SHIFT This redistributing technique allows ordinary consumers to
become sellers; enables opportunity for anyone to become a
temporary entrepreneur. A peer-to peer based network where
individuals sell used or pre-owned goods to somewhere or
someone where they are desired. Criteria has moved beyond
the conventional model of consumption (where brands
produce, and consumers buy). As a result, there is an important
aspect of “trade in to trade up” (One man’s trash is another
man’s treasure). Peers optimize their old possessions and past
purchases. AIRBNB PARK CIRCA COLLAB-ERA Times have changed. People are returning to the roots of
community and are using the internet to connect with digital
communities of borrowers, teachers, lenders, and friends.
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