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mEducation Alliance Pitch: Reading, Learning, Sharing Android App

Washington DC, 16 October 2013
by

Mignon Hardie

on 6 January 2014

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Transcript of mEducation Alliance Pitch: Reading, Learning, Sharing Android App

The FunDza team
strategist
marketer
educator
facilitator
storyteller
organiser
brains, vision, media suss and legal know-how!
low interest books @ high cost
few bookshops & libraries
distraction
from other 'entertainments'
anytime access
'right' stories & price
mobile delivery
grow new storytellers
spur viral growth
FunDza.mobi - Generation 1
Responsive site - accessible via computers, tablets, phones with Internet connection
Mxit app - accessible to feature & smartphones, millions of subscribers
read
buy
write
learn
discuss
FunDza.mobi - Generation 2
read
buy
write
share
learn
discuss
FunDza readers are...
A library on your phone
reading learning sharing
Android App
games
quizzes
profiles
teacher
offline
social
Girl dominant:
75% of the total readers & 80% of the 'big' readers
Print-poor:
44% have <5 books at home
82% have <50 books at home
fundza board of trustees
little relevance to readers' lives
low culture of reading
share
Active readers:
15,000 read 10+ pages/mth
2,000 read 150+ pages/mth
Enjoy engagement:
±250 FunDza Fanz writers
±100 comments per day
20,000+ competition entrants
educated, empowered and engaged
But, most importantly, they give FunDza a "Big Ups"!
What we've got...
What we need...
reading learning sharing
"WOW FunDza is a gift from God to me! The more I learn the more I tell people about FunDza!"
(Nonzwakazi, 7 July 2013)
Best book ever! It made me think of people in my life. Got me blushing, crying and even screaming at my phone. I learnt a lot from this book and I could read it over and over...
Full transcript