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01_ARC 299 Week 1 Poster Design

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robert alexander

on 7 October 2016

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Transcript of 01_ARC 299 Week 1 Poster Design

Charles Rennie Mackintosh
Poster for The Scottish Musical Review, 1896
Charles Rennie Mackintosh
Poster for Miss Cranston's Tea Rooms, 1898
Kurt Schwitters
Merz Journal # 3, 1923

Henri de Toulouse-Lautrec
Aristide Bruant in his cabaret, 1892

Henri de Toulouse-Lautrec
Ambassadeurs – Aristide Bruant, 1892
Henri de Toulouse-Lautrec
Moulin Rouge: La Goulue, 1891
Vilmos Huszár
De Stiljl cover, 1917
Vilmos Huszár
Tentoonstelling van hedendaagsche kunstnyverheid, kleinplastiek, architectuur, 1929
Piet Zwart
Amerikaansche Filmkunst, 1931
Piet Zwart
ITF, 1928
Fritz Schleifer
Bauhaus Ausstellung Poster, 1923
Stenberg Brothers
The Eleventh Movie Poster, 1928
Stenberg Brothers
The Three Million Dollar Case, 1926

Stenberg Brothers
Fragment of an Empire, 1929
Armin Hofmann
Giselle, 1959

Armin Hofmann
Gewerbe Museum Basel poster, 1961
Armin Hofmann
Aus den Sammlungen des Gewerbe-Museums Basel. 1964

Armin Hofmann
Stadttheater Basel, Wahrend der Saison 1960
Armin Hofmann
Die Gute Form 1964

Koloman Moser
V. Kunstausstellung der Vereinigung bildender Künstler Österreichs Secession, 1899
Joseph Maria Olbrich
Secession II, 1898

Anatoly Belsky
Five Minutes Movie Poster, 1929
Ernst Keller
Presseball, 1932

Ernst Keller
Spitzen und Leinen- Stickereien aus den Sammlungen der Gewerbemuseen Winterthur und Zuerich, 1927

Ernst Keller
Möbel Wettbewerb fuer die Ausstellung
"Das Neue Heim" 1928

Josef Müller-Brockmann
Beethoven Poster, 1955
Josef Müller-Brockmann
Beethoven Poster, 1955

Josef Müller-Brockmann
Helmhaus Zurich/ Ausder Sammlung des Kunthauses Zurich, 1963
Emil Ruder
Berlin die Grosste Stadt Deutschlands, 1963

Emil Ruder
die Zeitung, 1958
Emil Ruder
Glastkunst aus Murano, 1955

Emil Ruder
Joan Miro, 1956
Emil Ruder
das Kinderbilderbuch, 1959

Ivan Chermayeff
Winston Churchill
The Wilderness Years,1958
Koloman Moser
Ausstellungsplakat, 1902

Paul Rand
The House in the Museum Garden
Marcel Breuer, 1949
Ikko Tanaka
Close-up of Japan, London 1985

Ikko Tanaka
no info found
Ikko Tanaka
Cartel Teatro No., 1955

Ikko Tanaka

Poster Biennale Warsaw 1972
Milton Glaser
Dylan, 1966

Bibliotheque Design
Dieter Rams 10 Principles of Design, 2011
Otl Aicher
Munich Olympic Games, 1972

Lance Wyman
Mexico City Olympic Games, 1968

Wim Crouwel
Hiroshima, 1967

David Carson
Raygun Magazine #39, 1996
Michael Beirut
Vignelli-isms Poster, 2011

Experimental Jetset Design
Jean Prouve Poster, 1956
Experimental Jetset Design
DTC / Gilgamesj
De Theatercompagnie, 2005

Buro Destruct
Plaid Concert Poster, 2001

Wim Crouwel
GFK Poster, 1962
Begin by opening a "new" file.
number of artboards: 3

width: 17"
height: 22"
department file naming standards:
Course number_FXX_FacultyInitials_StudentLastnameFirstInitial_FileNumber_Ex#.jpg

For example: 299F16AL_Students Last name,Students First Initial_M1c.pdf
to make a perfect grid of construction lines
go to "view"
"show rulers"
notice you can also do this by hitting
"command" + "R"
to pull a guideline place cursor of mouse on the ruler hold left mouse button and drag down.
when the guideline is in the location that you want,
let go of the mouse button. when the guideline is blue - it is selected. when it is aqua color it is not.
using the black selection tool you can grab multiple guides and move multiple guides at one time

make sure the lines are exactly on the ruler marking that you need them to be. in this case every .5"

while guidelines are selected you can move them into their exact position by typing it in above in the "y" field.
once the vertical grid is down, make your vertical ones. (using the "x" field to place them exactly this time)
it should like this.
next we are going to grab the poster image. remember this file is "linked", so it is important that this file is named and lives in a location that doesn't move.
first lets bring the file into photoshop and make it black and white
image>adjustments>black and white
okay lets place the file.
make sure to "lock" your guides otherwise they will be available for selection
bring in the color version to page 2
using the same process

these are smart guides,
you can zoom in a find out if the image exactly in the right location and use the black selection tool to re-size

if you hold "shift" while you are resizing the image, it will remain in the same proportion.
bring a color wheel into the sheet
polygon tool will let you make a circle or rectangle. the little arrow at the right corner lets you toggle between shapes

just like resizing the picture frame, using the black selection tool dragging one corner and holding shift will make a circle. use the guides to make all of these shapes the same size.
the "eyedropper" tool is very similar to photoshop. you can use it to select colors and transpose them to different shapes and vectors that you have created.
make as many circle color samples as you need to explain all of the colors in your poster
make a rectangle using polygon pull down menu.
you can use this tool to block out the text.

you can change the opacity of the image by selecting it with the black selection tool and changing the percentage in the opacity field.
seeing the text as a block will help you focus on the overall composition of the poster without being distracted by the words.
using the black selection arrow , you can select multiple items by holding shift and adding new items to the selection, while all of these are selected you can hit command "g"and it will group them. they will now move all as one. to edit in the group simply double click. and it will let you edit individual items in the group
lets make a line using the
"path" (pen) tool
make a line by left clicking
on the first point of the line.
holding shift will make an orthogonal line.
if it is on the guideline
the "pathfinder" green letters
will say intersect
lets see what we've done.
"hide guides" will remove the grid
BTW these indicate
hot key shortcut commands
let's place some text.
write something in "msword"
or "notepad". copy all the text that you want to insert so it is on the computers clipboard. with the type tool active- make a box as you would if you were making a rectangle. click the point of origin at the upper left and drag the box.
when you have a box and a cursor
hit command "v" to paste text.
notice your text is cutoff and also the little red icon at the bottom right corner. by double clicking this you can create a new text box which will continue the text into the next box. edits to the text will affect both boxes.
we want the text to read in a box- so when you squint it will read as grey box.
lets add a new box for the titles. we need to make the title
let's not let Adobe tell us what font to use!
let's use Helvetica instead.
double click on the text box
and highlight the text. once
this is done, pull down the font menu
many,many fonts
we want Helvetica though
then bold for the title.
then italics for the subtitle info
the font choice -
, and regular let us create a system of hierarchy in text.
this is where we are at.
group (command "g") text boxes together.
select with black selection tool
copy (command "c") - then paste in place (command "f")
you can then select and move orthogonally holding shift.
if you hate the grouping of items
you can right click on the group
and hit ungroup
lines and objects:
black box indicates background field color
white box indicates stroke.
red line indicates no outline.
to change or reverse how objects look

if you double click on the background box,
you will get this.

which lets you adjust the color of the object or line
if you make a line you can adjust it's thickness.
.25 is pretty much the minimum that will show up when you print.
you can make a dashed line as well here
use black selection tool, hold shift to maintain proportion and move until the it lines up exactly where you want it.
use lines to start to draw where you think the underlying organization in the poster lies.
use the white selection tool to adjust handlebars
(blue boxes) to push and pull.
Vini Reilly, The Durutti Column
The Together Mix, Album Cover, 1990

Saul Bass
Westside Story
Movie Poster, 1961

Saul Bass
Movie Poster, 1960

Saul Bass
The Magnificent Seven
Movie Poster, 1960

Saul Bass
The Magnificent Seven
Movie Poster, 1960

Neville Brody
Ocean's 12
Movie Poster, 2004

Peter Saville
Fac 10 + Poster
(Joy Division Unknown Pleasures), 1979

Central Station Design
It's Great When You're Straight... Yeah!
Album Poster, 1995

Neville Brody
Free Me From Freedom
Exhibition Poster, 2009

Neville Brody
Cabaret Voltaire
Micro Phonies Album Cover, 1984

Make A clipping mask fo your images to crop the to size
Use guides to make things straight.
Grab an anchor to rotate the image so that it is straight
like so
no its straight- we can crop it.

make a rectangle over the image in the size that you would like for the
right click then "make clipping mask"
Full transcript