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Copy of Fashion Forward

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Ambril McLaurin

on 19 October 2015

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Transcript of Copy of Fashion Forward

Company Ownership
A.G.M. is a leading specialty women's fashion apparel and accessories brand providing women with modern, ready to wear solutions that are multi-functional demonstrating timeless fashions.
Description of Buisness
To be a leadig fashion label and sell high end merchandise worldwide.
To turn inventory five times
To maintain profit margins 15-20% through close attention to expenses


Ambril G. McLaurin
Mission Statement
" A.G.M provides timeless innovative fashions that encourages the forever confidence, grace and vitality of a women."
Keys to Success
A.G.M operates from (5) key points

1. The customer is the main driving
force behind the brand.
2. Always demonstrate respect
3. Remain innovative and develop
new product
4. Embrace Collaborations &
5. Remain Humble

The owner, Ambril McLaurin will operate A.G.M as a limited liability company.
Location / Distribution
Private Showroom- Nikki Darling & Company
227 A Mitchell Street SW Atlanta, Ga 30303
Online Presence www.shopagm.com

Currently A.G.M is located at a private showroom operation on an appointment only basis.
Hours of Operation
A.G.M focuses on women’s ready to wear. Included in the collections are;
 Pants  Tops
 Skirts  Dresses
 Pantsuits  Custom Garments

Financial Management
Tax Preparation Cleo Brooks,
Genesis Technology Investments
Breuna Brown
Target Customer Profile

Name: Whitney Adison
Age: 35
Occupation: Dentist
Annual Income: $383,000
Education/ Degree New York University College of Dentistry (NYU)
Marital Status: Married
Residence/ Type & Location Southampton, New York
Spouse’s Occupation: Architect

Market Analysis
Management Overview
Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status.
A.G.M target customer is someone who is twe
five of age through fifty of age with high taste, social status, income and she is an intellec
Market Analysis Continued
Forthy-plus American women are the healthiest, wealthiest and most active generation of women in history. – Demographics by Mark Miller
Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. New Business Development, Fleishman-Hillard New York
More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female – MassMutual Financial Group
Women control 80% of consumer spending.
Natt Taylor
recent graduate,
excellent advertising
availability of
to expand merchandise
to reach a higher
customer based
competition from
other fashion houses
well known brand,
self taught
ct all
with n
ew p
community involved in the brand
product alliances
with new parnters
5 Top Reasons Women Would Shop At A.G.M
1.. The brand treats customers with respect
2. The brand carries quality merchandise
3. The brand does not pressure you to buy
4. The brand handles merchandise returns firmly.
5. The brand makes it quick and easy to shop

Unique Offerings
A.G.M will provide services such as;
style assessments
personal shopping from our brand,
personal appointments
Additional Services
A.G.M Loyalty Program-
sends the latest news about A.G.M via email or mail.
A.G.M Lifetime - is an insurance policy on all clothing for a onetime $75 fee. Ex. My zipper is off track, what do I do? Send it back, pay the shipping fee we will correct the garment.
Lastly, our future goal is to offer environment friendly packaging and garment bags.
Staff Ambril McLaurin
Roles & Responsibilities
choosing inspiration for the collection
determining the target market
responsible for the company's financial budget and production goals.
responsible for business growth
Management most important role is communication. I speak to the public on the company's behalf and preserve customer relationship.
Management Experience
received a Bachelor of Art Degree
in Fashion Design & Merchandising.
seven years of experience
Showroom Assistant
L.A Wholesaler: Marine Blu & Umgee,
Current Commerce, Natt Taylor
Vitesse Exchange
Designer, Sherie L. Nevett
Hungry. Individuals. Get Honored
2015 Student Designer of the Year
Market Plan Continued
Marketing Plan
pricing is determined according to merchandise cost
Pricing will also consist of the difficulty of a pattern. If a garment is partially lined, full lines, attached embellishments, with pockets, trims, fabrics & etc.
pricing is also calculated on the amount of time spent creating the garment
When the order is shipped, Clients receive an E-mail with the tracking number and a direct link to monitor the shipment status
Currently, fabric is purchased from wholesaler, Fine Fabrics of Norcross, GA.
A.G.M future manufacture in the upcoming year will be MIKI Design Studios.
Advertising and Promotion
The advertising budget is determined from the amount of released collections
A.G.M will advertise via :
digital communication
fashion shows
- Charleston Fashion Week
- Houston Fashion Week
Traveling Art Gallery of Fashion Installations
Advertise through Yelp.com
A.G.M will track the results of advertising and promotional efforts by the weekly traffic updates of (www.shopagm.com).
A.G.M Loyalty Program
-The company will complete a yelp profile. 98%
of the
target audience is spending 13.1 hours per we
ek online
doing research before making purchases. In t
he USA
reviews influence the purchasing decision o
f 89% of th
e target audience. (www.internetmarketings
personal selling
CRM & Direct Marketing
- Clark Atlanta University Annual Fashion Show
Private Showroom- Nikki Darling & Company
227 A Mitchell Street SW Atlanta, Ga 30303

Nikki Darling & Company is located on Mitchell St. less than a mile from the anticipated remodeled Georgia Dome. With the up rise in the environment growth, A.G.M will potentially receive new customers.
The New Mercedes Benz (Georgia Dome) Community Impact
Fulton County added the most new residents last year, up 12,700 new residents, the downtown area in particular.
Marget Segmentation
Consumers are often segmented by
or income.
You can then target your marketing spending to where your most profitable customers are most likely to see those messages and develop new products.
Domestic Market Interest
International Market Interest
In the future our company will create international an market.

Atlanta, Georgia 3.94 26 C $35,000
Houston, TX 3.87 31 C- $35,000
New York, NY 4.34 6 B $43,000
Los Angeles, CA 4.13 15 B- $42,000
District of Columbia 5.33 1 A $60,000
Implementation Plan
To keep an update on social media outlet instagram we will track our following through Instatrack. To track social media outlet Twitter the company will use Tweet Sponge.
Social Media Accounts Include
Currently our most popular social media following is Instagram.
we currently have a following of 4,100.

We are projected to have a following increase to 10,000 or more by December.
 To attract an audience
 Create a desire
 Increase awareness
 Tell a story
 Communicate the creative idea of AG.M
 Increase sales

Company’s Digital Presence Goals
Implementation Plan Continued
To also increase our social media and our customer base

An example would be to win a date with Starbucks, where we would reward our customers with Starbucks.
Our spring 2016 newsletters will be sent out every Friday. We will use the Golden Ticket theme to highlight promotion interest on every first and third Friday.
Instead of using #OOTD (Outfit of the Day), A.G.M will post our favorite customer in our wardrobe on all social media using the hashtag #OOTW (Outfit of the Week).
What is required to Implement Strategy?
Currently to operate all social media outlets A.G.M operates
(1) H.P Pavilion g6
H.P Stream Notebook
Apple Ipad
Samsung Galaxy Tablet
To create advertisement the company will use all adobe applications
Iphone 6
AGM will implement multiple collaborations to
insure great marketing tactics.

 I.P Café - Information Technology, Nicholas Middlebrooks
 Advertising Designer- Makayah Hauthourn
 Jewlery Designer- Cierra Lashae
 Graphic Design – Carson Art
 Celebrity Stylist – Motiff

Collaborations, what’s in it for us?
 A sense of excitement and adventure
 The opportunity to increase each brand
 Budget reduction
 Coverage of a wide audience
 New market group

Volunteer Services
 Atlanta Mission Women Shelter (Makeover Services)
 Clark Atlanta University Student Assistance

To Bring Awarennes of our brand
Increase number of
existing competition
Median Annual Earnings for Women Employed Fulltime or Year Round
Composite Index
Educational Purposes of the Fash
send out monthly rewards
depends on alliance
Full transcript