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Organic cosmetics

Integrated advertising proposal for Postmedia Network
by

Akbota Mamyrkulova

on 16 July 2013

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Transcript of Organic cosmetics

The range of high-quality & organic products
ЩBy
Akbota
Aizhan
Aizhan
Assel
Irina
Strengths
How to get the look:
Save on pantene:
We recommend:
Best for:
Medium length, average-full volume hair.
presents
Organic cosmetic line
Recommendation
Promotion
Alcohol
Parabens
Fragrance
Wax
Sodium Laureth sulphate
Petrochemicals or hidden ingredients
Products for man

Products for woman
Product
A F T E R G L O W
We don’t just create skin care. We create food for skin.
Founder
Kristin Adams
Missions
Create organic cosmetics that are free of common toxins for women, men and even children
To make people attractive & beautiful
To make significant difference in a beauty industry
Results of our Clinic Trials
83%
of participants reported
increased skin firmness
with 24 hours
96%
reported an
in skin moisturization
with 24 hours
92%
reported a
texture and smoothness
improvement
refinement in skin
within 1 week
100%
recommend
to their friends and family
Afterglow
Price
Afterglow lipstick Vitamin
Afterglow Cream Lipstick
$8.00
$19.00
Place
Almaty, Samal 2/20
Green commitment
The best employees & training.
Weakness
Lack of television promotions & print advertisements
Male shoppers are more loyal
Industry is growing
Store style
Pros
Cons
Are men ready for male beauty products?
billboards in street with men
before holidays
men can take care of themselves without being seen as effeminate
To organize open day with presents (toilet bag)
Press release & press conference. Sponsoring for sports events
To make the shop's atmosphere more masculine with more salesmen
How?
Advertising
Public Relation
Media:
When:
Message:
Conclusion
Afterglow
is
Visit www.afterglow.com
Try our products!
Discuss with others!
Join our team!
So what are you waiting for?
Tel: 555-888
Samal 2/20
Opportunities
Expand product line for men.
New corporate partnerships with other department stores.
Threats
Decline in general global economic conditions
Lose key personnel
Competitors
Outline
Background of the company
4P's
SWOT analysis
Recommendations
Conclusion
A
$47
• Made with 100% natural ingredients.
• Available in 20 soft tone shades.
• Allows skin to breathe easily
• Ideal for anyone suffering from acne
• Improves skin over time
• Gives the skin a natural glow and stays beautiful all day
• Hypo-allergenic

$30
• Available in 70 shades
• Made with 100% natural ingredients
• Highly pigmented and long lasting
• Moisturises, conditions and protects your lips
• Hypo-allergenic
• No parabens, dyes, or bismuth oxychloride


$23
• Made with 100% natural ingredients
• Available in 150 shades
• Ideal for anyone with sensitive eyes
• Hypo-allergenic
• Applied easily wet or dry using our brushes
• Gives eyes natural look and stays beautiful all day

$39
• Hypo-allergenic
• Available in 3 natural shades
• Apply easily using the Concealer Brush
• Beautiful coverage on every age from teen to mature
• Infused with soothing organic antioxidants
• No parabens, dyes, bismuth oxychloride

Bamboo extract and Cranberry powder remove dead skin cells
Antioxidant packed, lifts whiskers from the face before shaving
Natural clay draws out toxins and impurities
Soothing, fairly traded Shea butter

• 2 in 1 active and certified organic face wash and shaving gel
• Helps to prevent 'razor burn' and reduce nicks and cuts
• Organic Aloe Vera soothes, conditions and protects the skin

• A certified organic, non-greasy after shave moisturiser
• Suitable for men who have psoriasis, acne and skin blemishes
• Replace the natural oils needed for healthy skin
• Plant actives and antioxidants to guard against spots

Which one?
$20
$20
$27
Full transcript