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Elements of Design - Texture

This is one of the Elements of Design.

Allison Longcrier

on 21 January 2016

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Transcript of Elements of Design - Texture

Elements of Design
Are always a part of our designs whether intentional or not. It is the visual or tactile surface characteristics of a piece. There are three main ways to give a piece texture…
Paper Textures & Finishes
Visual Textures
Printed Textures
Paper Textures & Finishes
Paper is often something we take for granted. It’s just “there”. Sometimes, we have no choice about the type of paper on which our designs are printed. But some papers just “feel” better than others.
Here are some types of papers:
Laid Finish
Linen Finish
Antique Finish
Matte Finish
Parchment Paper
Vellum Finish
Glossy Finish
And many, many more
Design Concept & Textures
Varying paper surfaces can dramatically or subtly alter the message you want your designs to convey.
Choose a texture that is related to the concept of your design and doesn’t overwhelm or get in the way of the message.
Make sure that your texture works with your choice of type and images so that text does NOT become unreadable or images unrecognizable.
Visual Textures
Everything around us has a texture.
Sometimes we can simulate those textures with paper but more often the textures we create in our designs are visual rather than tactile.
Visual textures can be just as provocative or full of meaning as actual textures we can touch.
Visual Textures
There are 4 major ways to create visual textures:
Objects within a photo
Textures created with software
Digitized images of actual Textures
Symbolic textures created with lines or shapes
Objects within A Photo
See the rough surface of the cement?
See the silk background?
Can you imagine how each thing feels?
See the Texture of the leaf?
Stimulates a rough, brick surface
Textures created with software
Mimics folds in a satiny fabric
Mimics a rocky surface for the logo
Digitized Images of Actual Textures
Symbolic Textures
Symbolic Textures
created with lines or shapes
Printed Textures
Some textures are added after the design process is complete and the project has gone to the printer. Most common are foil stamping and embossing.
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