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How to setup LinkedIn as a business user
Transcript of How to setup LinkedIn as a business user
Help Your Clients
Power of the LinkedIn App
Engage your network
Create a home
Setup your profile
Photo & Tagline will become caller ID
group share prospect
Full articles with rich media, not just 140 characters!
Group Exposure creates exponential impact
Shares & Likes Create Trust!
Insights are now available on the front page.
Be mindful of who visits you
1.Click on your name/settings
2.Click on "Select what others see..."
3.Click on your preference
Replace Title with Tagline
How to add a media to your profile?
1. Go into "Edit Profile" mode
2. Buttons appear
3. Select "Add a link"
4. When you add contents, your 'media editor' will automatically recognize the content, such as;
Wordpress BLOG site,
Skills & Expertise
Recommend others, but not just for everything. Take a brief moment and recommend them for the right things as the LinkedIn engine will make sometimes wrong recommendations.
Hovering over the different skills will give you an indication if your skills are outdated and that allows you to re-train/reposition yourself.
After a while clean-out the non-relevant recommendations as a result of the LinkedIn engine.
Whener, Wherever, Instatly
Engage In A Conversation
Share Meaningful Content
Who do you work for?
Want to learn more, contact someone you know
Call to action:
Stay appraised, or
What problem do you solve?
What is the solution you offer?
Share with a client someone who asks for it
Statistics that help you apply lessons!
Turn LinkedIn into a daily industry magazine.
From your colleagues, clients, friends and magazine subscriptions.
Integration with calendar provides context of whom you are meeting.
Gets relevant business updates from a trusted source that understands the business.
Obtains access to a relevant network that provides context for the solutions they offer.
Build and manage a professional network to whom you provide relevant & valuable info from the market
Anytime, Anywhere, Anyway
Did you know?
Claim your name!
DID YOU KNOW?
No BLASTS! (e.g. 5-6 in a row).
Do not publish without reading it!
When you add team members the materials will also show up on their profile?
YOUR CLIENTS ARE ONLINE
ARE YOU ONLINE
HELPING YOUR CLIENTS?
LOOKING FOR HELP
DRESS TO IMPRESS
USING LINKEDIN TO DEVELOP, MAINTAIN AND NURTURE
Understand your network
with LinkedIn Navigator
How to Setup A Business Profile in LinkedIn
Focus on meaningful articles.
Relatively low frequency ~1/day.
Add your Point Of View.
Add relevant media
and connect with others
Learn more at:
Change in How we Buy and Sell
Critical Role of Your 2nd Degree
LinkedIn Creates Context
1. WILLING TO HELP
2. PROVIDE VALUE
Keys to success