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Transcript of 100 Montaditos
A strategic analysis
Threat of substitutes
sandwiches - bocadillos
bitterballen - croquetas
vegetable soup - salads
Threat of new entrants
Much experience with expanding abroad
Company has access to suppliers
Economies of scale are quickly achievable
The power of buyers
Buyers not concentrated low bargaining power
Low probability of buyers switching to other tapas bars
Possible backward vertical integration
The power of suppliers
Suppliers not concentrated low bargaining power
Possibility of suppliers switching clients
Increased competition; customer and product resources
Exit barriers are irrelevant