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100 Montaditos

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Céline Kapeczuk

on 5 November 2013

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Transcript of 100 Montaditos

in the Netherlands
100 Montaditos
A strategic analysis
Céline Kapeczuk
Suzan Özertem
Jaimy Seuren
Laura Steffen
Sina Weber
PESTEL analysis
Scenario analysis
Five forces
Threat of substitutes
sandwiches - bocadillos
bitterballen - croquetas
vegetable soup - salads

easy switching
Threat of new entrants
Loyal customers
Much experience with expanding abroad
Company has access to suppliers
Economies of scale are quickly achievable
The power of buyers
Buyers not concentrated low bargaining power
Low probability of buyers switching to other tapas bars
Possible backward vertical integration
The power of suppliers
Suppliers not concentrated low bargaining power
Possibility of suppliers switching clients
Competitive rivalry
Increased competition; customer and product resources
Competitors' prices
Exit barriers are irrelevant
Abell model
Full transcript