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V Integrated

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by

Fran Matera

on 10 December 2014

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Transcript of V Integrated

: Cronkite & AZPBS
Thank you
Background
The
"New"
Cronkite News
Strategies
Tactics

Social Media
PSA
Online Survey
New Web Page
Mini Videos
Survey Monkey
Hashtag/Tagline
Staff Biographies
Cronkite
AZPBS
PBS
AZPBS
1.9 million
4.8 million people
80%
Teaching Hospital Model
#1
20,000 followers
6,000 likes
63%
Audience
<10%
18-34 years
Goals
Objectives
Awareness
Resonating Tone
Full Audience
Increase Engagement
Target Ages 18-34
Personalize News
Reaching Goals
PR Lab
Washington Bureau
LA Bureau
Cronkite News
Business Bureau
New Media Innovation Lab
News 21
Sports Phoenix Bureau
Mexico City Bureau
Mini Videos
Social Media:
25-30 sec.
PSA:
Survey Monkey
Hashtags & Taglines
#WalterSays
The Legacy Lives On
Educating you then, Enlightening you now
#
#
#
#
#
#
#
Staff Biographies
10-15 sec.
&
AZPBS
Cronkite
Questions
&
Comments
?
Future
Recommendations
Social Media
Use More Platforms
Interact with Followers
Stay Active Year Round
Promote YouTube
Redesign Mobile Site
Archive by Author
Professional Twitter Accounts
Outside Social Media
Future PSA
Results
92%
91%
18-34 years
58%
Full transcript