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How to Be a Great Creative Strategist - Business Edition. Best Viewed in Full Screen, On a Large Screen. Thank You for Watching.
Transcript of How to Be a Great Creative Strategist - Business Edition. Best Viewed in Full Screen, On a Large Screen. Thank You for Watching.
1. Be Analytical
2. Be Metaphysical
3. Be Creative
4. Make a Tool Kit How
Godzilla? Develop Digital Assets Just ask Leslie Hall, Successful Weirdo, Rapper and owner of a gem sweater museum in iowa. WHOA Cool.
AN ideo tool... Thank You for Watching.
Please send comments + Questions
to Katie Brennan
Created December 2010
1. 2. 3. Try
does it too. 1. 2. 3. Why Bother? We can do better. The best way. Vs. 1. 2. 3. 4. Monkey Robot Possess Have a Ask ? Create Also: and: p.s. find Smart + Brave ones. like if einstein and a lion made a baby. make up stories about crazy stuff Consider these options: 1. 2. 3. now you try. Make up some of your own and add them to the list. terms for made up strategy concepts: 21ST CENTURY TOOL: CO-CREATiViTY. --bbmg on Co-creativity.
add it to your toolbox. * *but in public situations, aim for Goldilocks weird. in other words, just the right amount of weirdity. By the way, if you are weird, don't worry, it's okay. - LEONARDO DA ViNCi USED PENCiLS TOO. HOW GREAT iS THAT. - "Participation is the new consumption"--bbmg OKAY. HERE iS WHERE YOU
TAKEOVER the reigns.
first, some last words.
as you go on,
SHARE YOUR STORiES.
1) sharing builds relationships
2) STRATEGiSTS like stories
3) PEOPLE CARE
in the meantime, good luck. Try these real-world analytical tools on for size. Instructions: choose Topic, Choose model, make matrix, fill in the blanks. 1. 2. 3. 4. BY KATIE BRENNAN, Creative Strategist MBA. DECEMBER 2010. Follow me on Twitter: @katibren ARE THEY THE SAME? THiS iS WHAT HAPPENS INSiDE your head THiS iS WHAT HAPPENS OUTSiDE METAPHYSiCS: STUDY THAT USES broad concepts to help define reality and our understanding of it. How to Be a Great Creative Strategist. to align strategies plain English please Analytics sometimes requires games COLLABORATE + LiSTEN.
understand the world better. WE'RE ON THE SAME TEAM. This is how GREAT THiNGS HAPPEN. Tried to draw einstein.
Looks like a lion. WHOA